| Title | 2 out of the game |
| Agency | Lola Normajean |
| Campaign | 2 out of the game |
| Advertiser | League Against Cancer |
| Brand | Liga de Portugal, the Football Foundation |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Lola Normajean created a campaign for the Portuguese League Against Cancer in partnership with Liga de Portugal, the Football Foundation, to draw attention to the risks of prostate cancer. The brand activation was named 2 out of the game and started at the SL Benfica X Rio Ave FC match where both teams entered the pitch with two players missing. The message was simple: 2 out of 11 men are diagnosed with prostate cancer and any absence matters in any team. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Executive Creative Director | Sergio Lobo |
| Creative Director | Caio Leska |
| Copywriter | Patricia Mariano |
| Copywriter | Fabío Loureiro |
| Copywriter | André Peixoto |
| Art Director | Pedro Martoli |
| Art Director | Arthur Porto |
| Art Director | André Dias |
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