Title | Impossibilities 2 |
Agency | Dentsu Creative |
Campaign | Impossibilities |
Advertiser | Associação Salvador |
Brand | Associação Salvador |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Charities, Foundations, Volunteers |
Philosophy | The campaign shows the impossible scenario of inaccessibility that thousands of disabled Portuguese workers face everyday when they go to work. Even if Portuguese companies are obliged by law to have at least 1% disabled workers, it helps, but with no access to public transportation, public services and commerce and even inside the workplace, it is not enough. To work, we need a law that works. |
Media Type | Television |
Length | |
Production Company | 78 |
Chief Creative Officer | Lourenço Thomaz |
Executive Creative Director | Ivo Purvis |
Copywriter | Nuno Leal |
Art Director | Emanuel Serôdio |
Art Director | Sergio Lobo |
Designer | José Barreiro |
Illustration | Studio Puhl |
Agency Producer | Francisco Magalhães |
Account Director | Paula Cardoso |
Account Director | Bernardo Magalhães |