Sergio Lobo
Art Director at Dentsu Creative
Madrid, Spain
TitleImpossibilities 3
Agency
Campaign Impossibilities
Advertiser Associação Salvador
Brand Associação Salvador
Date of First Broadcast/Publication 2023 / 11
Business Sector Charities, Foundations, Volunteers
Philosophy The campaign shows the impossible scenario of inaccessibility that thousands of disabled Portuguese workers face everyday when they go to work. Even if Portuguese companies are obliged by law to have at least 1% disabled workers, it helps, but with no access to public transportation, public services and commerce and even inside the workplace, it is not enough. To work, we need a law that works.
Media Type Print
Production Company
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Art Director
Designer
Illustration
Agency Producer
Account Director
Account Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started