Yaroslav Orlov
Creative Director at Instinct
Moscow, Russia
TitleIKEA BLANKET FORTS
Agency
Campaign Blanket forts
Advertiser IKEA
Brand IKEA
PostedDecember 2020
Business Sector Drugstores, Specialty Stores
Story According to the consumer research data, nostalgia was very definitely in the air during the lock down, as people stayed at home and reminisced about different times. When the world outside is a dumpster fire, what’s better than making a big fort in your house and hunkering down for the day as many of today’s parents did in their childhood looking for feeling comfort and safe.As a response to the situation, IKEA released the unique project ‘IKEA Blanket Forts’ – six illustrated instruction manuals for building a series of at-home forts using some of its most popular offerings like tables, chairs, couches, blankets, comforters, pillows, hangers, string lights and more.Each at-home fort design mimicked the visual guides of a traditional IKEA black and white instruction manual showing a list of items one'll need to create the fort, as well as a drawing of the final result.#IaminIKEAhouse
Media Type Case Study
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Designer
Client Services Director
Account Director
Strategic Planning Director
Marketing Manager
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