| Title | Another planet |
| Brief | People who lead sustainable lifestyles are perceived like some aliens, people from different planet.Maybe they really are little green men?However, they are from our planet, but they want the Earth to become different planet. The planet with a good ecology.IKEA believes that living a sustainable life is not an "alien" lifestyle. On the contrary, this is the norm.IKEA shares this intention and provides people with everything to make the Earth DIFFERENT PLANET. |
| Agency |
Instinct
|
| Campaign |
Another planet
|
| Advertiser |
IKEA
|
| Brand |
IKEA
|
| Posted | November 2021 |
| Business Sector | Environmental & Animal Issues
|
| Story | People who lead eco-friendly lifestyle look like aliens from another planet. And they really are from another planet. The clean, safe planet that our Earth would become if everyone started living eco-consciously. IKEA helps everyone to make Earth a different planet. |
| Media Type |
Television
|
| Chief Creative Officer |
Roman Firainer
|
| Chief Creative Officer |
Yaroslav Orlov
|
| Associate Creative Director |
Evgeniy Golovan
|
| Associate Creative Director |
Antonina Pirogova
|
| Strategic Planning Director |
Anna Zakharova
|
| Client Services Director |
Marina Vershinina
|
| Group Account Director |
Irina Gornova
|
| Senior Account Manager |
Kseniya Mikhailova
|
| Producer |
Tatyana Dmitrieva
|
| Marketing Manager |
Inna Romagnoli
|
| Marketing Communication Manager |
Anna Fokina
|
| Advertising Manager |
Olga Belyaeva
|
| Content Specialist |
Olga Trukets
|
| Content Specialist |
Julia Gorina
|
| Digital Content |
Halina Malashkova
|
| Designer |
Ivan Nyrkov
|