Title | Wrapping Paper "SUV" |
Agency | RPA |
Campaign | Happy Honda Days |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda |
Date of First Broadcast/Publication | 2019 / 11 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Philosophy | In summer 2019, Honda and RPA came to Hornet to aid in the creation of a holiday sales campaign that would stand out from typical CG holiday spots. Hornet responded by enlisting the combined talents of two of our most innovative world-builders: Sam Mason and Peter Sluszka. The former is a CG whiz; the latter, a stop motion veteran. Together, they created a world for “Happy Honda Days” that was made with the most iconic and nostalgic of holiday materials (wrapping paper) and conveyed through an addictive mix of stop motion and CG animation. |
Media Type | Television |
Length | |
Production Company | Hornet |
Associate Creative Director | Kirk Williams |
Associate Creative Director | Paul Fung |
Chief Creative Officer | Joe Baratelli |
Copywriter | Anthony Cardenas |
Director | Peter Sluzska |
Director | Sam Mason |
Producer | Matt Creeden |
Project Manager | Erica Goitia |
Executive Producer | Hana Shimizu |
Account Director | Jane LoSasso |
Account Executive | Rachel Singer |
Account Executive | Kelly Hu |
Editor | Sam Stulin |
Chief Production Officer | Gary Paticoff |
Director, Business Affairs | Maria Del'Homme |
Chief Creative Development | Jason Sperling |
Product Information Specialist | Marius Stelly |
Product Information Manager | Fantone Marco |
Chief Client Officer | Brett Bender |
Senior Art Director | Juarez Rodrigues |
Sr. Art Director | Hide Konishi |
Director, Video Production | Isadora Chesler |
Sr. Producer | Whitney Young |
Sr. Business Affairs Manager | Andy Recalde |
Sr./ Group Account Director, Honda Regional Marketing | Fern McCaffrey |
Sr. Program Manager | George Gallucci |
Sr. Product Information Specialist | Brian Johnson |
Product Information Coordinator | Alvin Dharmawan |
Development Producer | Kristin Labriola |
Production Coordinator | Riley Spencer |
Storyboard Artist | Carlos Ancalmo |
Storyboard Artist | Maria Chou |
Storyboard Artist | David Reuss |
Storyboard Artist | Randeep Katari |
Designer | Kim Dulaney |
Designer | JJ Kim |
Designer | Allison Abitbol |
Designer | Natalie Labarre |
Designer | Ashley Le Quere |
Designer | Ashley Le Quere |
Producer | Joel Kretschman |
Director of Photography (DOP) | Ivan Abel |
VFX Supervisor | Eric Lane |
Motion Control Operator | Richard Copping |
Gaffer | Michael Yetter |
BB Electric | Chris Clarke |