Averna - "Averna | Open Sicily"

Wunderman Thompson

Wunderman Thompson Milan, Italy

Awards

2719

Brand: Averna
Country: Italy

Advertiser: Campari

Title	Averna \| Open Sicily
Agency	Wunderman Thompson
Campaign	Averna \| Open Sicily
Advertiser	Campari
Brand	Averna
Date of First Broadcast/Publication	2020 / 8
Business Sector	Spirits, Fortified Wines
Tagline	Open Sicily
Story	The whole Film is a celebration of openness, Amaro Averna and its provenance. With this campaign, Averna reaffirms its roots with the authentic Sicily, to restore a more truthful and improved imaginary to the community. Sicily, as a land, is too often associated with negative tropes. Sicilians have the fame of being closed off and staunched traditionalists. In truth, Sicily is very different. It's open, full of life and rich in art. Art that comes from the melting pot of cultures that have inhabited it. The entire Averna’s campaign is an ode to openness, receptiveness and conviviality. And Averna is exactly the Brand that, more than an any other, can convey its story. Its ingredients originate from all across the Mediterranean basin. This is thanks to the fact that Sicily has been for many the doorway upon Europe.
Philosophy	With this campaign, Averna reaffirms its roots with the authentic Sicily, to restore a more truthful and improved imaginary to the community. Sicily, as a land, is too often associated with negative tropes. Sicilians have the fame of being closed off and staunched traditionalists. In truth, Sicily is very different. It's open, full of life and rich in art. Art that comes from the melting pot of cultures that have inhabited it. The entire Averna’s campaign is an ode to openness, receptiveness and conviviality. And Averna is exactly the Brand that, more than an any other, can convey its story. Its ingredients originate from all across the Mediterranean basin. This is thanks to the fact that Sicily has been for many the doorway upon Europe.
Problem	Sicily is often associated with clichés: Sicilians are imagined as closed and tied to popular traditions. But Sicily is the opposite! It is open, lively, hospitable and full of art that comes from the different cultures that have crossed it over the centuries.
Result	The whole Film is a celebration of openness, Amaro Averna and its provenance.
Media Type	Television
Length	70 seconds
Market	United States, Austria, Germany
Soundtrack	Open Sicily by Sizzer
More Information	https://www.amaroaverna.com/it/open-sicily
WPP Global Creative Director Campari	Sergio Rodriguez
Chief Creative Officer	Lorenzo Crespi
Creative Director	Francesco Epifani
Creative / Art Direction	Fabio Pistoia
Copywriter	Cristina D’Anna
Copywriter	Maurizio Cappelletti
Digital Strategist	E. Gomez de Teran
Executive Producer	Debora Magnavacca
Director of Film Production	G. Ohrel
Director of Film Production	P. Messina
Producer	Guglielmo Fava
Director / DOP	daria d'antonio
Editor	Eleonora Cao
Editor	Matteo Motzo
Music	Sizzer
Client Services Director	Lorenzo Salemme
Account Supervisor	alice cirimelli
Account Supervisor	daniela florio
Account Executive	eleonora fanini
Production (Agency)	Mercurio Cinematografica
Head Of Planning	marco bandini
Executive Post Producer	Roberta Caimi