Woman Leader - "Unstoppaball"

Peanuts&Monkeys

Peanuts&Monkeys Madrid, Spain

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Title	Unstoppaball
Agency	Peanuts&Monkeys
Campaign	Unstoppaball
Advertiser	Woman Leader
Brand	Woman Leader
Date of First Broadcast/Publication	2022 / 12
Business Sector	Human Rights
Tagline	Women's Rights must go on.
Story	Unstoppaball: a ball with hair to demand that women's rights continue to be respected after the World Cup. Even if this ball stops rolling in Qatar, In Woman Leader we have proposed: Let there be another ball that never stops rolling: The ball of equality, integration and women's human rights. In countries where they have to hide us a lot until they reach invisibility, we want to keep fighting, so that they can express themselves as they want and reach as high as they can dream. We want… to leave their hair uncovered, free. Introducing: UnstoppaBALL.
Philosophy	The unstoppable ball is made of hair, lots of hair, of women who will never stop in their fight for women's equality and human rights in any corner of the world. A ball that we can never allow to stop rolling. Because what for football is just another final match, for many women it is just the beginning.
Media Type	Digital
Length	16 seconds
Creative Director	Sergio Rodriguez
Creative Director	Mario Sánchez del Real
Managing Director	Joaquin Cobos
Creative Director	Amador Pastor