Alcoholics - "Fellini Forward"

Wunderman Thompson

Wunderman Thompson Milan, Italy

Awards

1902

Brand: Alcoholics
Country: Italy

Advertiser: Campari Group

Title	Fellini Forward
Brief	Using artificial intelligence, we set out to unearth Fellini’s creative genius in ways that had never been done before and create a new short film infused with the essence of the Italian director. By training an AI on Fellini’s past works, we would be able to generate new ideas for a new piece of cinema that felt authentically Felliniesque. We would need to use a mixture of off the shelf and bespoke AI tools - although some of these tools had been used before, the way that we were combining them to create a new workflow was completely unique. Then, we corroborated the AI’s suggestions with a team of human experts - creatives and members of Fellini’s family and crew - to validate that what we were doing felt true to the director’s style. The whole project was filmed throughout in a one-of-a-kind documentary by award winning duo ZCDC.
Agency	Wunderman Thompson
Campaign	Fellini Forward
Advertiser	Campari Group
Brand	Alcoholics
Posted	November 2021
Business Sector	Alcoholic
Story	Since its creation, Campari has pushed the boundaries of creativity unlocking the passion of artists across different fields. Working with word famous names such as Sorrentino, Sollima and Garrone - within the Red Diaries format - the relationship between the brand and cinema has grown strong over the years.In 2020, for the 160th anniversary of Campari and the 100th anniversary of Federico Fellini, the challenge was to be more than just a sponsor, in order to become a real game changer: in other words, to create something groundbreaking, forward-looking and able to leave a mark in the cinema world.
Media Type	Case Study
VP Global Creative Director	Sergio Rodriguez
Chief Creative Officer	Lorenzo Crespi
Creative Director	Lorenzo Branchi
Creative Director	Dario Marongiu
Senior TV Producer	Virginie Alexandre
Art Director	Arianna Nitri
Strategic Planner	Andrea Betti
Global Client Leader	Ruth Arban
Client Services Director	Marco Croci
Client Services Director	Lorenzo Salemme
Account Director	Eliza Guarienti
Account Supervisor	Federica Carpanzano
Account Executive	Marco Celletti
Creative Director	Maximilian Niemann
Project Director	Marc D
Executive Producer	Martino Butti
Producer	Yi Nong Dong
Technical Director	Maciej Zasada
Production Company	UNIT9
Director	Harry Starkey-Midha
Director	Drea Cooper
Director	Zackary Canepari
Producer	Gary Kout
Executive Producer	Adam Dolman