Teatro Castella - "Singles of Deterioration"

Leo Burnett de Costa Rica S.A.

Leo Burnett de Costa Rica S.A. San Jose, Costa Rica

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Title	Singles of Deterioration
Agency	Leo Burnett de Costa Rica S.A.
Campaign	Singles of Deterioration
Advertiser	Teatro Castella
Brand	Teatro Castella
Date of First Broadcast/Publication	2015
Philosophy	We created various singles using the sounds of the deterioration found in the chairs, lights, electric cables, the squeaky floor, curtains, among others.We launched the singles on national radio stations and sent the message across Costa Rica.
Problem	For over 60 years, Castella Theatre has sculpted the musicians that are most heard in Costa Rica´s radio. In 2014, this theatre was going to be closed due to its deplorable conditions, putting the country´s new generation of musicians at stake.
Result	Thank to the help of all, the theatre is now being restored.And we´ll finally all listen to what makes us proud, once again, our music.
Media Type	Television
Length	123 seconds
Chief Creative Officer	Mark Tutssel
Chief Creative Officer	Fernando Bellotti
Executive Creative Director	Alexis Ospina
Copywriter	Jorge Carrera
Copywriter	Jose Pablo Huertas
Director	Daniela Flores
Recording Studio	Solo Hits