Fondation Jasmin Roy Sophie Desmarais - "À nous tous d’agir autrement"

Ogilvy Montréal

Ogilvy Montréal Québec, Canada

2634

This ad is part of the ACT Responsible Collection

Brand: Fondation Jasmin Roy Sophie Desmarais
Country: Canada

Advertiser: Fondation Jasmin Roy Sophie Desmarais

Title	À nous tous d’agir autrement
Agency	Ogilvy Montréal
Campaign	Super Villain Story
Advertiser	Fondation Jasmin Roy Sophie Desmarais
Brand	Fondation Jasmin Roy Sophie Desmarais
Date of First Broadcast/Publication	2019 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	No one likes a villain in real life.
Story	Campaign for the Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The campaign’s objective is to multiply positive social behaviours among youth.
Philosophy	Villains may be essential ingredients of a captivating Hollywood movie, but they are not welcome in our society. And it’s exactly the mission of the Foundation that is to promote caring environments in all walks of life.
Problem	The Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The foundation was looking for ways to promote positive social behaviours among youth.
Result	This video message plunges viewers into the universe of “Hollywood-esque” superheroes that are fighting supervillains in order to raise awareness on positive social behaviours.
Media Type	Digital
Length	51 seconds
Production	Les Enfants
Director	Maxime Giroux
Director of Photography (DOP)	Gabriel Brault Tardif
Producer	Visant Le Guennec
Post Production	MELS
Music & Sound	Studios Apollo
Sound Engineer	Pierre-Hugues Rondeau
Sound Engineer	Vincent Dufour
Public Relations	Zone franche
Executive Creative Director	Alexandre Emond-Turcotte
Copywriter	Simon Blaquiere
Art Director	Antoine Dasseville
Agency Producer	Audrey Filiatrault
Account Director	Catherine Lemay