Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST) - "Fiction at work"

Cossette Communication-Marketing

Cossette Communication-Marketing Québec City, Canada

327

This ad is part of the ACT Responsible Collection

Brand: Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)
Country: Canada

Advertiser: Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)

Title	Fiction at work
Agency	Cossette Communication-Marketing
Campaign	Fiction
Advertiser	Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)
Brand	Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST)
Date of First Broadcast/Publication	2023 / 11
Business Sector	Human Rights
Story	The Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST), the agency that oversees workplace standards, equity, health, and safety in Québec, is teaming up with Cossette to launch its first-ever campaign on mental health in the workplace. The campaign aims to raise awareness among employers and workers of the reality of psychosocial health risks and remind them that no workplace is immune. The campaign dramatizes incidents of sexual harassment, psychological harassment and workplace violence in a variety of sectors and focuses on demystifying problem behaviours by replacing the perpetrators with fictional characters like a dragon, goblins and an alien.
Media Type	Web Film
Length	30 seconds
Production Company	Les Enfants
Creative Director	Richard Rochette-Villeneuve
Copywriter	Zoe Forest Paradis
Copywriter	Nicolas Paquette
Art Director	Jasmin Brochu
Art Director	Éric Charron
Strategy/Planning	Marie Vaillancourt
Account Director	Nicole Laplante
Agency Producer	Joannie Roy
Director	Ivan Grbovic
Producer	Visant Le Guennec
Producer	Audrey Martin
Producer	Leonard Sarran
VFX Company	Mathematic
Colorization	Jérôme Cloutier
Music and Sound Company	Circonflex
Print production	Natalie Gadoua
Production Artist	France Laberge
Retoucher	Daniel Cartier