Kellogg's - "Cupcake"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

7321

Title	Cupcake
Agency	Leo Burnett Chicago
Campaign	Cupcake
Advertiser	Kellogg's
Brand	Kellogg's
Date of First Broadcast/Publication	2011 / 8
Product	Fiber Plus
Business Sector	Rice, Pasta, Dehydrated Vegetables & Cereals
Tagline	Taste the Plus
Philosophy	On Monday (8/15), Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally. So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win! This spot was filmed at the Perfect Circle Cupcakery in Orange, California.
Media Type	Television
Director of Photography (DOP)	Mark Plummer
Music Company / Composer	Comma Music
Editor	Carlos Lowenstein
Editing Company	The Whitehouse London
Special Effects / VFX	Filmworkers Club
Director	Chris Hooper
Production Company	Uber Content
Producer	Juan Woodbury
Executive Producer	Tony Wallace
Copywriter	Jimmy Pardi
Art Director	Brad Hall
Creative Director	Derek Sherman
Executive Creative Director	Bob Drevney
Creative / Art Direction	Susan Credle