Logi - "47 Seconds"

Publicis Middle East

Publicis Middle East Dubai, United Arab Emirates

Awards

10060

This ad is part of the ACT Responsible Collection

Brand: Logi
Country: United Arab Emirates

Advertiser: Logi Energy

Title	47 Seconds
Agency	Publicis Middle East
Campaign	The Right to Power
Advertiser	Logi Energy
Brand	Logi
Date of First Broadcast/Publication	2022 / 7
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The daughter is a symbol for Lebanon, with her condition deteriorating progressively, with every electricity cut. The father is a symbol for the Lebanese people, screaming and pleading for help, with every electricity cut, but there no oneresponds, just like no one’s coming to Lebanon’s aid in the electricity crisis. The environment's design in the film transports viewers to a typical hospital in the most afflicted parts of Lebanon. The lights and the colours add to the bleakness of the reality being faced. The camera movement is slow and tedious - almost haunting. The lens feels like we are in the 70-80’s (Lebanon today). After revealing its purpose,the film directspeople to a website where they can know more about the initiative and sign a petition. The goal of the petition is to gain complete transparent access to updates on parliamentary discussions in the electrical sector, and to pressure the newly elected Lebanese parliament to solve the electricity crisis.
Philosophy	A new film from Lebanon by LOGI, Lebanon’s energy initiative encapsulates 47 seconds of helplessness, pain, uncertainty, desperation, loneliness and losing hope, for a much-needed cause. It’s a painful and genuine depiction of the reality faced by the Lebanese people who have been deprived of their right to power. People, including babies and children, in Lebanese hospitals are dying and suffering because of the lack of electricity and power cuts for 47 years, till date.
Media Type	Digital
Length	94 seconds
Market	Lebanon
Soundtrack	Descent
More Information	therighttopower.com
Production Company	Prodigious MEA
Chief Executive Officer (CEO)	Bassel Kakish
Chief Strategy Officer	Tahaab Rais
Chief Executive Officer (CEO)	Sami Saleh
Director	Tahaab Rais
Script Writer	Tahaab Rais
Concept	Tahaab Rais
Director of Photography (DOP)	Aeyaz
Chief Creative Officer	Sébastien Boutebel
Creative Team	Karim Kazan
Production Company Producer	Naji Bechara
Production Company Producer	Ralph Matar
Production Company Producer	Myriam Wardeh
Production Company Producer	Nour Helou
Post Production	Optix
Post Production	Nayla Chacra
Post Production	Thalia Trad
Post Production	Eddy Farah
Assistant Director	Remy Haddad
Editor	Neda Zag
Editing Company	Cold-Cutz
Grade	LZRD
Colorist	Karim Mira
Music	Joe Dickinson
Sound Design Company	Mango Jam Studios
Sound Design Company	Achint
Sound Designer	Wilbur D'Costa
Grip	Bob Touma
Gaffer	Sohail Iftikhar
Focus Puller	Roger Schram