| Title | Mom's Car |
| Agency | ACNE |
| Campaign | Mom's Car |
| Advertiser | Polestar |
| Brand | Polestar |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Midsize Cars |
| Tagline | Goodbye Vroom Vroom |
| Story | The car industry comes with a lot of stereotypes and conventions, but for the global launch of Polestar 2, the all electric car brand chose to go in another direction from what they considered normal in the automotive industry. The campaign “Goodbye Normal” aims to fight off conventions they considered harmful and outdated. From stereotypes and gasoline, to roaring petrol engines and regular car keys. This print was featured in a centre spread, released worldwide in press such as The New York Times, Der Spiegel and Vogue as part of the global “Goodbye Normal” campaign and launch of the Polestar 2. |
| Media Type | Newspaper |
| Executive Creative Director | Johan Bello |
| Creative Lead | David Aronson |
| Craft Lead | David Hammarström |
| Client Director | Niclas Bergström |
| Art Director | Matilda Blomquist |
| Copywriter | Rebecka Ståhl |
| Art Director | Chris Hagberg |
| junior copywriter | Joakim Lingström |
| Final Art Work | Patrik Gullbert |
| Final Art Work | Henrik Åkerberg |
| Strategic Planner | Matthew hearle |
| Junior Planner | Kristina Båth |
| Chief Creative Officer | Tim Heldmann |
| Creative Director, Polestar | Viktor Vahl |
| Head of planning, Polestar | Magnus Brodd |
| Marketing campaign leader, Polestar | Anna Falk |