| Title | Goodbye combustion engine |
| Agency | ACNE |
| Campaign | Goodbye combustion engine |
| Advertiser | Polestar |
| Brand | Polestar 2 |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Midsize Cars |
| Tagline | Goodbye Normal |
| Story | As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years. |
| Philosophy | With the campaign, Acne and Polestar wanted to move away from stereotypical car advertising. Instead, they’re doing away with conventions they see as harmful and outdated to help create a better industry, one free from stereotypes, combustion engines, regular car keys (Polestar 2 doesn’t have one), and so on. |
| Result | As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years. |
| Media Type | Newspaper |
| Executive Creative Director | Johan Bello |
| Account Director | Niclas Bergström |
| Account Manager | Daniella Dzijan |
| Creative Lead | David Aronson |
| Craft Lead | David Hammarström |
| Art Director | Matilda Blomquist |
| Art Director | Chris Hagberg |
| Copywriter | Rebecka Ståhl |
| Copywriter | Joakim Lingström |
| Final Art Work | Patrick Gullbert |
| Final Art Work | Henrik Åkerberg |
| Strategic Planner | Matthew hearle |
| planner | Kristina Båth |
| Head of Marketing, Nordics | Nils Rylén |