Title | M – The Lift |
Agency | ACNE |
Campaign | M – The Lift |
Advertiser | M - Volvo Car Mobility |
Brand | M - Volvo Car Mobility |
Date of First Broadcast/Publication | 2020 / 12 |
Business Sector | Car & Utility Rentals |
Tagline | The new way to own a car |
Story | Volvo Car Mobility or as they are called, M, offers access to cars that can be booked via their app in all major cities in Sweden. As part of a bigger campaign under the tagline “The new way to own a car” the film is reminiscent of classic science-fiction. It paints the picture of a vision for cities where all cars simply start vanishing into the sky, leaving only an M car behind. |
Philosophy | As part of a bigger campaign under the tagline "The new way to own a car" the film is reminiscent of classic science-fiction. It paints the picture of a vision for cities where all cars simply start vanishing into the sky, leaving only an M car behind. |
Problem | Volvo Car Mobility’s shared mobility service M, provides direct access to cars as an alternative to private ownership.One year after the service went live and a growing number of new users, M is now available in all major cities in Sweden. Now, Acne and M launches a brand campaign to generate even more interest for the service. |
Media Type | Television |
Length | |
Creative Director | Daniel Wall |
Copywriter | David Aronson |
Art Director | Chris Hagberg |
Final Artist | Henrik Åkerberg |
Account Director | Johanna Gradin |
Account Manager | Malin Högström |
Executive Producer | Olle Lindgren |
Director | Tomas Skoging |
Producer | Mats Wolgers |
Visual Effects Studio | Swiss |
Sound | Plop Produktion AB |
Music | DeadMono |