SickKids Foundation - "SickKids VS - #10YearChallenge"

Cossette

Cossette Toronto, Canada

Awards

5188

This ad is part of the ACT Responsible Collection

Brand: SickKids Foundation
Country: Canada

Advertiser: SickKids Foundation

Title	SickKids VS - #10YearChallenge
Agency	Cossette
Campaign	SickKids VS - #10YearChallenge
Advertiser	SickKids Foundation
Brand	SickKids Foundation
Posted	September 2019
Business Sector	Hospitals, Healthcare facilities & Medical Services
Story	Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos.
Media Type	Social Media
Length	92 seconds
Media Agency	OMD
Global Chief Creative Officer	Peter Ignazi
Creative Director	Craig McIntosh
Global Chief Creative Officer	Carlos Moreno
Creative Director	Jaimes Zentil
Art Director	Spencer Dingle
Copywriter	Jordan Hamer
Producer	Erica Metcalfe
Account Director	Daniel Dolan
Senior Vice-President Strategy	Rosie Gentile
Strategy Director	Denika Angelone
Production	Scouts Honour
SVP Strategy Director	Rosie Gentile
Senior Art Director	Andy Ng
Group Account Director	Melissa Levenberg
VP, Business Lead	Tishan Canagasaby
VP, Brand Strategy & Communications	Lori Davison
Director of Integrated Brand Marketing	Kate Torrance
Marketing Manager	Kelly Hanley
Marketing Manager	Jessica Myers
Associate Director	Lisa Charendoff
PR Director	Sandra Chiovitti