| Title | Not Jamaican |
| Agency | Fold7 |
| Campaign | The Story You Need Right Now |
| Advertiser | Audible, Inc. |
| Brand | Audible |
| Posted | August 2023 |
| Business Sector | Other Online Services |
| Story | Our “Story You Need Right Now” OOH campaign for Audible illustrates how audio storytelling can transport people from the most mundane situations into rich imaginative worlds, providing them with exactly the emotional hit they need. In each execution, the copywriting cleverly links an Audible listening occasion (a dreary commute, a long drive, a quiet night at home) with the world of the audiobook that’s featured in the ad. The copy is written in a single sentence, pivoting neatly from the real world to the ‘story world’ (a move also accentuated by a typographic shift too) with wit and charm. |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Ryan Newey |
| Executive Creative Director | Dave Billing |
| Creative Team | Chris Bennett |
| Creative Team | David O'Brien |
| Business Director | James May |
| Account Director | Toby Moore |
| Strategy Director | Lizzie Haycocks |
| Producer | Duncan Collins |
| Production Assistant | Izy Brand |
| Designer | Sam Turner-Cox |
| Illustration | La Boca |
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