| Philosophy | Centred around the powerful tagline ‘Wealth, together’, a dynamic new advertising campaign, comprising a TV commercial created by Fold7 on behalf of digital wealth manager Moneyfarm, launches today. This strategic initiative marks a significant step forward in Moneyfarm's commitment to becoming a total wealth partner for its investors. Tasked with bringing their new brand identity and manifesto to life in what has become a crowded and increasingly competitive environment, Fold7 are delighted to bring a fresh TV campaign to screens across both the UK and Italy starting on Monday 15th January. Moneyfarm appointed Fold7 as agency of record in 2023. Together, they have developed the campaign to highlight Moneyfarm's hybrid model; showing the benefits of combining the power of smart technology with the reassurance of expert human guidance when investing, ultimately giving their investors the best of both worlds. A simple mechanic showing how two possibilities can combine, has allowed for an execution that is more playful and distinctive, breaking category traditions. A series of 30”, 15”, 10” and 6” TV, social and digital edits show the protagonist, whose ‘best of both’ keeps getting better and better when faced with a number of everyday choices. He starts off with a simple ‘best of both’ offering: ice cream or coffee? A restrained style of jacket or something more flamboyant? Motorbike ride or game of golf? And by the end, the advert entertainingly goes on to show us that neither needs to be mutually exclusive as the character is laden with a whole world of ‘best of both’. Corgi or dalmatian? Well, you can in fact have a Dalmorgi! – echoing the Moneyfarm model that you can have the benefits of both. |