Title | Recipe Receipt |
Title (original language) | Receita na notinha |
Agency | . |
Campaign | Hellmann's Recipe Receipt |
Advertiser | Unilever |
Brand | Hellmann's |
Posted | May 2012 |
Business Sector | Mayonnaise, Ketchup, Mustards |
Story | Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann's but clocked the other items they were buying, and came up with recipes that combined several ingredients, printing them out on the till receipt. In the first month alone of the three month experiment, sales increased by 44%. |
Media Type | Web Film |
More Information | http://www.hellmanns.com.br/home/ |
Sound Production | Jamute Audio |
Designer | Tulio Inoe |
Designer | Guilherme Todorov |
Production Company | Bossa Nova Films |
Project Manager | Paula Santana |
Producer | Nana Bittencourt |
Producer | Mauricio Granado |
Producer | Juscelino Vieira |
Art Director | Guilherme Nobrega |
Art Director | Raphael Lucone |
Art Director | Rafael Rizuto |
Copywriter | Claudio Lima |
Copywriter | Rico Lins |
Copywriter | Eduardo Marques |
Creative Director | Rubens Filho |
Creative Director | Eduardo Marques |
Executive Creative Director | Fred Saldanha |
Executive Creative Director | Claudio Lima |
Group Creative Director | Anselmo Ramos |
Worldwide Chief Creative Officer | Tham Khai Meng |