Merlina Scalise
Executive Producer at Huinca Cine
Buenos Aires, Argentina
Title#LuckyBalls
Title (original language)Hasta las bolas (Inglese)
BriefThe Argentinian economy has always been complicated and for 38th years, Apertura Magazine has been analyzing it.But we realized that having all the information wasn't enough. So, on our anniversary we wanted to give our readers something else: GOOD LUCK.We went to the financial world center with one mission: Rubbing the balls of the bull of Wall Street. As it is said, whoever does it, will get good luck on their finances.So with a cloth, we rubbered, we rubbered well, extremely well.And with that cloth full of luck we made keychains, so the luck of the balls of the bull will always accompany our readers.
Agency
Campaign #LuckyBalls
Advertiser Apertura Magazine
Brand Apertura Magazine
Date of First Broadcast/Publication 2021 / 6
Business Sector Newspapers, Magazines, Books
Story In this commemorative campaign of its 38th anniversary, Apertura magazine, The Juju, traveled to the financial capital of the world with a red cloak to rub “the balls” of the famous bull of Wall Street, to bring luck to Argentina's bad economy. 
Media Type Others
Length
General Creative Director
General Creative Director
General Account Director
Account Supervisor
Executive Agency Producer
Agency Producer
Art Director
Editor
Creative Team
Creative Team
Production Company Producer
Direction
Direction
Executive Producer
Executive Producer
Executive Producer
Production Company Producer
Production Company Producer
Editor
Post Production
Sound
3D Graphics
Advertising Manager

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