Merlina Scalise
Executive Producer at Huinca Cine
Buenos Aires, Argentina
TitleVisible Emergency
Agency
Campaign Visible Emergency
Advertiser Pfizer
Brand Pfizer
Date of First Broadcast/Publication 2022 / 4
Business Sector Health & Pharmaceutical Products
Philosophy Ogilvy Argentina and Pfizer México created "Visible Emergency" to raise awareness and encourage vaccination against respiratory diseases. To do this, they designed an ambulance with transparent walls that allows to see what happened inside the vehicle. The ambulance traveled the busy streets of México City, recreating an emergency to show in real time the risk of not being vaccinated.

Media Type Case Study
Length
Chief Executive Officer (CEO)
Chief Operating Officer (COO)
General Creative Director
General Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Head of Art
Account Director
Approval Client
Public Relations
Advertising Manager
Agency Production Director
Agency Producer
Head Of Planning
Production Company
Director
Director of Photography (DOP)
Art Director
Art Director
Wardrobe / Stylist
Executive Producer
Executive Producer
Producer
Post Production
Post Production Coordinator
Editor
Director
Advertising Manager
Sound Designer
Sound Designer

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