Title | Visible Emergency |
Agency | Ogilvy Argentina |
Campaign | Visible Emergency |
Advertiser | Pfizer |
Brand | Pfizer |
Date of First Broadcast/Publication | 2022 / 4 |
Business Sector | Health & Pharmaceutical Products |
Philosophy | Ogilvy Argentina and Pfizer México created "Visible Emergency" to raise awareness and encourage vaccination against respiratory diseases. To do this, they designed an ambulance with transparent walls that allows to see what happened inside the vehicle. The ambulance traveled the busy streets of México City, recreating an emergency to show in real time the risk of not being vaccinated. |
Media Type | Case Study |
Length | |
Chief Executive Officer (CEO) | Maximiliano Maddalena |
Chief Operating Officer (COO) | Carolina Dennin |
General Creative Director | Alejandro Garone |
General Creative Director | Rodrigo Isaia |
Creative Director | Nadina Fernandez |
Creative Director | Ezequiel Irureta |
Creative Director | Sergio Rio Leon |
Art Director | Federico Cerruti |
Copywriter | Ignacio Fernandez |
Head of Art | Angel Cedeño |
Account Director | Javier Herrera |
Approval Client | Arturo Budar |
Public Relations | Arturo Velela |
Advertising Manager | Catalina Gómez |
Agency Production Director | Gastón Sueiro |
Agency Producer | Ezequiel Guillen |
Head Of Planning | Javiera Romero |
Production Company | Huinca Cine |
Director | Nacho del Campo |
Director of Photography (DOP) | César Guardia |
Art Director | Díaz Ramos |
Art Director | María Fernanda |
Wardrobe / Stylist | Negrete Ortega |
Executive Producer | James Dyer |
Executive Producer | Merlina Scalise |
Producer | Dyana Pérez |
Post Production | Estudio 56 Post |
Post Production Coordinator | Antonio Mejía |
Editor | Antonio Mejía |
Director | Angel Tovilla |
Advertising Manager | James Dyer |
Sound Designer | Victor Ortiz |
Sound Designer | Javier Alfaro |