Cabify - "Let's be neutral (120s)"

The Juju Buenos Aires, Argentina

Awards

1034

This ad is part of the ACT Responsible Collection

Brand: Cabify
Country: Argentina

Advertiser: Cabify

Title	Let's be neutral (120s)
Agency	The Juju
Campaign	Let's Be Neutral
Advertiser	Cabify
Brand	Cabify
Posted	November 2022
Business Sector	Environmental & Animal Issues
Story	Faced with the climate crisis, Cabify has decided to take action by becoming the first carbon-neutral mobility app in Latin America and Europe, offsetting the C02 produced by each trip by planting native trees in the South American Amazon.The challenge was to communicate this to all the users of mobility apps, so that they can offset their carbon emissions regardless of the app they are using, thereby creating a positive impact on the planet.A website was created where the users of the other apps had to upload the receipt for their trips with the competition. Then, with the data of these users and the help of an algorithm, the CO2 produced in each trip was measured based on the kilometers traveled. The process ended with a calculation of how many trees had to be planted to neutralize the CO2 produced.
Media Type	Web Film
Partner/Chief Creative Officer	Federico Plaza Montero
Partner/Chief Creative Officer	Nicolas Zarlenga
General Account Director	Lucila Castellani
Executive Producer	Emiliano Alvarenga
Creative Director	Andy Ventura
Creative Director	Joaquín Etchegaray
Creative Director	Alejandro Dieguez
Creative Team	Johan Badeon
Creative Team	Alejandro Gutierrez
Account Supervisor	Belén D’erasmo
Account Executive	Agustina Racca
Agency Producer	Nicolás Giarraca
Production Company	Huinca Cine
Director	Hernan Bargman
Executive Producer	Diego Turdera
Executive Producer	Fabio Cimmarusti
Executive Producer	Merlina Scalise
Post Production	Control Z
Editor	Cristian Martino
Music & Sound Design	Swing Musica
Advertising Manager	Florencia Sassone
Advertising Manager	Ángeles Gonzalez Lobo