| Title | Hard to Impress |
| Agency | Ogilvy Germany |
| Campaign | Hard to Impress |
| Advertiser | Deutsche Bahn |
| Brand | Deutsche Bahn |
| Date of First Broadcast/Publication | 2012 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | As part of the big German Rail „employer branding“ campaign our TV commercial aimed to attract young people – especially women – to apply for jobs at German Rail.An overly self-confident man tries to chat up a lady in a bar by boasting about his sports car. But he gets more than he bargained for when the woman reveals that she is driving a much faster and more powerful machine – A German Rail Inter City Express train, in fact. The lady is no actress; she’s a real train driver. |
| Media Type | Television |
| Production Company | Jo! Schmid Filmproduktion GmbH |
| Agency Producer | Jennifer Porst |
| Director | Martin Schmid |
| Copywriter | Stephan Vogel |
| Art Director | Stephan Vogel |
| Executive Creative Director | Stephan Vogel |
More Work
SEE ALLMum’s Secret Helper
- BRAND:
- Milka
- AGENCY:
- Ogilvy Berlin
Escape: PAIN
- BRAND:
- German Rail (Deutsche Bahn)
- AGENCY:
- Ogilvy Germany
Escape: HELL
- BRAND:
- German Rail (Deutsche Bahn)
- AGENCY:
- Ogilvy Germany
Escape: FUCK
- BRAND:
- German Rail (Deutsche Bahn)
- AGENCY:
- Ogilvy Germany
My Favourite Santa - Christmas Campaign
- BRAND:
- Milka
- AGENCY:
- Ogilvy Berlin
Monsters Not Included
- BRAND:
- IKEA
- AGENCY:
- Ogilvy Germany
Monsters Not Included
- BRAND:
- IKEA
- AGENCY:
- Ogilvy Germany
#AdvantageUkraine
- BRAND:
- MCPU
- AGENCY:
- Ogilvy Germany
Bunny for blind children
- BRAND:
- Milka
- AGENCY:
- Ogilvy Berlin