Deutsche Bahn - "No need to fly - around the world in germany"

Ogilvy Germany

Ogilvy Germany Frankfurt am Main, Germany

Awards

27478

Brand: Deutsche Bahn
Country: Germany

Advertiser: Deutsche Bahn

Title	No need to fly - around the world in germany
Agency	Ogilvy Germany
Campaign	No need to fly – Around the world in Germany
Advertiser	Deutsche Bahn
Brand	Deutsche Bahn
Date of First Broadcast/Publication	2019
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	72% of Germans spend their holidays abroad. How to persuade them to travel in Germany using German Rail? With a simple side-by-side comparison. A beautiful international travel destination, next to a lookalike destination in Germany. Why pay for an expensive flight, when you can experience the same thing for less? An algorithm found the look-alike pictures on Getty Images. Use of social media data and a travel search engine enabled the targeting of people interested in specific destinations. In real time they were shown the price of the flight, and the far lower cost of travelling in Germany.
Media Type	Digital
Length	120 seconds
Art Director	Sinya Horwedel
Art Director	Hendrik Frey
Art Director	Axel Tagg
Copywriter	Sinya Horwedel
Copywriter	Francesca Pinheiro
Copywriter	Peter Roemmelt
Copywriter	Holger Schupp
Chief Creative Officer	Stephan Vogel
Chief Creative Officer	Bjorn Bremer
Executive Creative Director	Peter Roemmelt
Creative Director	Simon Oppmann
Designer	Sinya Horwedel
Designer	Inessa Babkovich
Designer	Karina Dunayevska
Designer	Lea Theismann
Account Management Team	Roland Stauber
Account Management Team	Alexandra Nowak
Account Management Team	Florian Bader
Digital Artist	Sinya Horwedel
Digital Artist	Joachim Becker
Photographer	Mienny
Photographer	Marco Bottigelli
Photographer	Jonathan Kantor
Photographer	Martin Diebel
Photographer	Erin Butler
Photographer	Mike Krosman
Photographer	Felix Kayer
Photographer	Carlos Lima
Stock Photography	Getty Images
Stock Photography	iStockphoto
Post Production	H&O
Product Manager	Antje Neubauer
Product Manager	Oliver Schmidt
Product Manager	Markus Faelsch
Product Manager	Pia Schmitt
Product Manager	Dr. Thomas Kemper
Product Manager	Sophie Vizethum
Creative Team	Magdalena Bulle
Creative Team	Alexander Pfaff
Stock Photography	Getty Images