| Title | Home For Books |
| Brief | In Italy, reading is in crisis. So for the anniversary of its Billy bookshelf, Ikea decided to create a conversation around this issue. A whole Ikea store was turned turned into a library, with real books replacing the usual fake ones on the shelves. Journalists and authors participated in the event, bringing literature and interior design together. |
| Agency | DDB Group Italy |
| Campaign | Home For Books |
| Advertiser | IKEA |
| Brand | Billy |
| Posted | November 2019 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | BILLY is the most iconic IKEA bookshelf, a beloved classic around the world, and this year it celebrated its 40th anniversary. |
| Media Type | Ambient |
| Executive Creative Director | Luca Cortesini |
| Executive Creative Director | GABRIELE Caeti |
| Client Creative Director | Samantha Scaloni |
| Client Creative Director | Matteo Pozzi |
| Senior Art Director | Mario Giordano |
| Senior Copywriter | Mattia Basti |
| Account Director | Davide Bergna |
| Account Manager | Azzurra Ricevuti |
| Production Company | Bedeschi Film s.r.l. |
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