Title | Happy Ramadan (Film) |
Agency | Scholz & Friends Group |
Campaign | Happy Ramadan |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2023 |
Business Sector | Restaurants & Fast Food |
Story | McDonald's focuses all its communication on the extraordinary temptation of its food. But during Ramadan, McDonald’s Germany made an exception. To show respect and support for the Muslim community, we only advertised tempting and delicious food after the sun set, the time when Muslims break their fast. |
Media Type | Outdoor/Out of Home |
Length | |
Chief Creative Officer | Matthias Spaetgens |
Executive Creative Director | Jens-Petter Waernes |
Copywriter | Paolo Bartalucci |
Art Director | Matteo Pozzi |
Art Director | Wanslez Quaresma |
Art Director | Sarah Ibrahim |
Art Director | Francesca Montrucchio |
Agency Producer | Axel Döpner |
Managing Director | Jens-Petter Waernes |
Managing Director | Christian Kroll |
Art Buyer | Miriam Wieners |
Managing Director | Steffen Behrends |
Strategic Planner | Victor Kisbye-Hansen |
Agency Account Team | Bilge Alp Yildirim |
Agency Account Team | Katharina Otzen |
Photographer | Torsten Roman |