Title | The Room |
Agency | DDB Group Italy |
Campaign | The room |
Advertiser | IKEA |
Brand | IKEA |
Posted | June 2018 |
Product | Violence against woman campaign |
Business Sector | Retail, Distribution & Restaurants |
Story | When customers visited a particular room in an Italian Ikea store, they were stopped in their tracks by the sounds of domestic violence, apparently coming from a room next door. In fact it was achieved by placing an amplifier in the wall. A message on the wall read: "Violence is closer than you think, sometimes there’s just a wall between you and it." |
Media Type | Case Study |
Length | |
Executive Creative Director | Luca Cortesini |
Creative Director | Matteo Pozzi |
Creative Director | Samantha Scaloni |
Creative Director | Davide Canepa |
Art Director | Luciano Marchetti |
Production Company | Karen Film |
Director | Mauro Lodi |
Head of Production | Tommaso Pellicci |
Producer | Stefano Ottorino |
Account Director | Davide Bergna |
Strategic Planner | Luca Tapognani |