Belgian Red Cross - "Artists, Rode Kruis-Vlaanderen and Croix-Rouge de Belgique mobilize for Ukraine"

BBDO Belgium

BBDO Belgium Bruxelles, Belgium

4873

Title	Artists, Rode Kruis-Vlaanderen and Croix-Rouge de Belgique mobilize for Ukraine
Agency	BBDO Belgium
Campaign	Artists, Rode Kruis-Vlaanderen and Croix-Rouge de Belgique mobilize for Ukraine
Advertiser	Red Cross
Brand	Belgian Red Cross
Date of First Broadcast/Publication	2023 / 2
Business Sector	Charities, Foundations, Volunteers
Story	Some songs by big artists like Ed Sheeran, Years & Years or Tame Impala have gotten brand new music videos. Videos in which the original footage, largely shot in Ukraine, has disappeared. Because with the conflict raging there, a lot of people and infrastructure are at risk of disappearing too. With that action, BBDO and Rode Kruis-Vlaanderen want to put the victims back at the heart of the conversation.
Media Type	Case Study
Length	85 seconds
Advertising Manager	Sara Jacobi
Advertising Manager	Linde Woestenborghs
Advertising Manager	Joachim Deman
Advertising Manager	Sandrine Devers
Advertising Manager	Tiziana dOlne
Creative Director	Antoinette Ribas
Creative Director	Grégory Ginterdaele
Creative Director	Marc-Richard Vanderheyden
Creative Team	Louise Cornet
Creative Team	Loup Delpierre
Copywriter	Philippe Mertens
Copywriter	Thibault Jacobs
Head of Production	Patricia Van De Kerckhove
Production Company Producer	Eva Segers
Production Company Producer	Marlies Neudt
Editor	Neil Skeet
Editor	Annelies Carnoy
Sound Engineer	Mathieu Schots
Sound Engineer	Jeremy Vettorel
Chief Creative Officer	Pascal Kemajou