Volvo - "Volvo Blind Spot Billboard"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgium

Awards

9338

This ad is part of the ACT Responsible Collection

Brand: Volvo
Country: Belgium

Advertiser: Volvo

Title	Volvo Blind Spot Billboard
Agency	FamousGrey
Campaign	Volvo Blind Spot Billboard
Advertiser	Volvo
Brand	Volvo
Date of First Broadcast/Publication	2021 / 1
Business Sector	Automotive Accessories & Services
Story	The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it.
Media Type	Digital Billboard/Poster
Length	86 seconds
Advertising Manager	Balder Dhondt
Advertising Manager	Lolita Swanet
Creative Director	Peter Ampe
Creative Team	Vanessa Hendrickx
Creative Team	Antoine Wellens
Account Director	Olivia Naudts
Account Manager	Matthias Roose
Account Executive	Klaartje Vanmulders
Experience Director	Maarten Breda
Digital Design	Sacha Lempereur
Digital Strategist	Wies Dickens
RTV	Marlies Neudt
Production Company	Landvogel
Director	Kurt de Leijer
Director of Photography (DOP)	Piet Deyaert
Executive Producer	Yannick Verdonck
Production Company Producer	Maud Van Parys
Post Production	FamousGrey Productions
Editor	Sven Vanhee
Sound Engineer	Eli Sundermann
Production	Fisheye Creative Solutions
Project Manager	Pieter Troch
3D Artist	Kobe Roels
Development	Roel Kint
Media Agency	Mindshare
Media Team	Charlotte Massa