Garmin - "Combat Warm-up"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgium

1393

This ad is part of the ACT Responsible Collection

Brand: Garmin
Country: Belgium

Advertiser: GARMIN Corporation

Title	Combat Warm-up
Agency	FamousGrey
Campaign	Combat Warm-up
Advertiser	GARMIN Corporation
Brand	Garmin
Posted	March 2023
Business Sector	Consumer Electronics & Audio-Visual
Story	Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often takes a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques at the same time. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience.
Problem	For the development of the exercises, Garmin and Famous Relations engaged two excellent athletes. Olympic champion Kim Gevaert helped to develop the exercises as a running expert. Her expertise ensures that the exercises activate the right muscle groups before running. Laurence Rase, former taekwondo champion and Technical Director of the Flemish Taekwondo Federation integrated the self-defence techniques. The result: three short and powerful tutorials that give women a physical and mental boost before running.
Media Type	Web Film
Length	51 seconds
Account Management	Siebe Lefebure
Advertising Manager	Nicolas Coppens
Advertising Manager	Tom De Schrijver
Agency Producer	Gaëlle Haesaert
Agency Producer	Marlies Neudt
Creative Team	Zoé De Priester
Creative Team	Yana Gestels
Creative Team	Sarah de Prez
Creative Team	Laureen Delbauche
Creative Director	Peter Ampe
Designer	Sacha Lempereur
Digital	Joachim François
Digital	Jonas Sprengers
Digital	Sander Cuypers
Digital Strategy	Wies Dickens
Director of Photography (DOP)	Edouard Legrelle
Director	Max Pauwels
Editor	Sven Vanhee
Motion Designer	Fries Vansevenant
Public Relations	Kathy Van Looy
Public Relations	Laure Vandeghinste
Public Relations	Laura Godinho
Public Relations	Eva Van Riet
PR Agency	Famous Relations, Groot-Bijgaarden