McDonald's - "Ralphie"

Leo's Thjnk Tank Hamburg, Germany

3324

Brand: McDonald's
Country: Germany

Advertiser: McDonald's

Title	Ralphie
Agency	Leo's Thjnk Tank
Campaign	Ralphie
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2019 / 10
Business Sector	Restaurants & Fast Food
Story	Director Sune Sorensen creates a TVC that depicts a slightly ironic but at the same time sweet "day-in-the-life-of" story about this unlikely friendship. The boy, NOAH, plays, jokes, and even gets irritated with his velociraptor friend, RALPHIE - like you would any big, slightly clumsy, but easy going friend.
Philosophy	The film was shot in Munich, Germany with the London based actor, Edward Molony, and a Chinese automated dinosaur body suit - a specialist dinosaur actor was brought in for the suit. Some of the dinosaur scenes were done in full CGI, but many only had minor post production fixes. The production house, Oki Film, managed to research, find, and import a dinosaur body suit in China within a very limited time frame. "The agency and Oki took a huge gamble with me on this and I only have praise for them. Not only did we have to risk bringing in a body suit, which we had very limited ways of a testing beforehand, but we also had an extremely ambitious shooting plan with the suit, so nothing could go wrong. In the end, it panned out and everyone was very happy about the results". In the initial research phase, Sorensen even included his own children in the process, which helped develop some scene ideas such as the "riding it like a horsy" or "playing hide and seek". It's this mix of juvenile lightheartedness and carefully considered ironic references that amalgamated into something special.
Media Type	Television
Length	50 seconds
Director	Sune Sorensen
DP	Rasmus Heise
2nd unit DP	Luis de Maia
Producer	Andreas Hörl
Executive Producer	Nikolas Hannack
Production Designer	Susanne Prieschl
Gaffer	Christoph Blase
Grip	Till Treutler
Sound Designer	Mikkel Groos
Music Composer	Lucas Duque
Head of Post Production	Florian Decker
Executive Agency Producer	Hans-Peter Sporer
Creative Director	Dimitrios Arampatziouglou
Agency Account Head	Steffen Methner
Production Company	oki films Gmbh
Post Production	NHB Munich