Rob Wetton is an awarded copywriter who is equally passionate about ideas, writing and brand building. He has worked in Singapore, Australia and Switzerland for Publicis, DDB and Saatchi & Saatchi. His creativity has been woven into a wide range of brands, from BMW and Hilton to McDonald's and Jim Beam. At Saatchi Switzerland he worked on the Vangardist HIV+ Issue, wrote the first annual report for CERN & Society and made contributions across the agency’s GSK brands.