| Title | Mario |
| Agency | Coming Soon |
| Campaign | Normal Life |
| Advertiser | ASSOCIAÇÃO ABRAÇO |
| Brand | ASSOCIAÇÃO ABRAÇO |
| Date of First Broadcast/Publication | 2022 / 6 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life. |
| Philosophy | On its 30th anniversary, Abraço decided to launch a new campaign that aims to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible. |
| Problem | Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal). Abraço fights prejudice towards people with HIV (human immunodeficiency virus), a virus that can cause AIDS (Acquired ImmunoDeficiency Syndrome). |
| Media Type | Television |
| Length | |
| Creative Team | Marcelo Lourenço |
| Creative Team | PEDRO BEXIGA |
| Production Company | SHOW OFF FILMS |
| Director | Alexandre Montenegro |
| Assistant Director | Margarida Nina |
| Director of Photography (DOP) | William Sossai |
| Editor | Gustavo Janz |
| Executive Producer | TAMIRIS ROCHA |
| Executive Director | Alexandre Papin |
| Production Art Director | Rui Pina |
| Wardrobe | Carlos Soares |
| Sound Design Company | Ameba |
| Advertising Manager | Emanuel Sávio |
| Advertising Manager | Cristina Sousa |
| Copywriter | Marcelo Lourenço |
| Art Director | PEDRO BEXIGA |
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