Betclic x Shutterstock x Soma Surf - "Surfing Through The Odds"

Coming Soon

Coming Soon Lisbon, Portugal

859

This ad is part of the ACT Responsible Collection

Brand: Betclic x Shutterstock x Soma Surf
Country: Portugal

Advertiser: Betclic x Shutterstock x Soma Surf

Title	Surfing Through The Odds
Agency	Coming Soon
Campaign	Surfing Through The Odds
Advertiser	Betclic x Shutterstock x Soma Surf
Brand	Betclic x Shutterstock x Soma Surf
Date of First Broadcast/Publication	2023 / 10
Business Sector	Online Leisure & Entertainment Services
Philosophy	Betclic and Shutterstock studios premiere a documentary on representation and gender equality and launch the first collection of images of black women surfing available in a global image bank. Defying all the odds. That's exactly what the documentary Surfing Through The Odds shows, which has just been made available on Betclic's YouTube and Shutterstock's specially created page as part of a project featuring SOMA Surf - an NGO based in São Tomé and Príncipe - which tells the story of young girls fighting for female empowerment through surfing. The representation of black women surfing was non-existent in image banks and SOMA Surf needed visibility to continue with the project. Betclic and Shutterstock Studios travelled to São Tomé to create the documentary Surfing Through The Odds and photograph these young African women, who are the first black female surfers to be featured in an images/videos collection. This collection is available on the Shutterstock website (www.shutterstock.com/search/lifestyle?contributor=SOMA+surf-therapy) and the profits from the images/videos go directly to SOMA Surf for life. In this way, the project takes advantage of the best resources and the visibility of each partner to contribute to effective change in racial and gender inequality in the surfing community and to the empowerment of women in São Tomé.
Media Type	Branded Content
Length	1114 seconds
Advertising Manager	Francisca Sequeira
Advertising Manager	Rita Xavier
Advertising Manager	Ricardo Malaquias
Advertising Manager	Francisco Faria
Advertising Manager	Ricardo Domingues
Founder / Executive Creative Director	PEDRO BEXIGA
Founder / Executive Creative Director	Marcelo Lourenço
Advertising Manager	Aiden Darne
Advertising Manager	Adam Barnett
Producer	Noelia Lage Vazquez
Client Success Manager	Ana Roseira
Producer	Nailah Blissett
Producer	Anco Henning
Photographer & Videographer	Ana Catarina
2nd Photographer, Videographer and DIT Documentary Director	Thiago Theophilo
Director	Ana-Filipa Domingues
Director of Photography (DOP)	Bryan Garrick Little
Documentary Water Cinematographer and 1st AC	Diogo Domingues
Documentary 3rd Camera and BTS	Nic Eve
Sound Recordist	Khanya Cona
Editor	Sanki Razer
Editing Company	LaLoca Post House
Senior Editor	Neto Jones
Assistant Editor	Francisco Camacho
Colorist	Aline Biz
Sound Design and Mix	Thiago Duar
Sound Design and Mix	Bruno Lima
VFX Artist	Luis Villanova
Online Editior	Neto Jones
Post-production Supervisor	Hayley Struck
Post-production Producer	Rachael Williams
Stock Editor and Colourist	Allex Alison
Retoucher	Ryan Tacay
Roto Artist	Ethan Chang
Stock Post-Production	Shutterstock Studios
Client Partner	Maria Inês Franco Blazer Rodrigues
Senior Director, Enterprise Marketing	Selena LoRusso
Director, Enterprise Marketing	Alexandra Rivera
Advertising Manager	Meeckel Beecher
Communications Manager	Srey Dasgupta
Global Head of External Communications	Lori Rodney
Content Solutions Lead	Ilias Kountoupis
Mgr, Contributor Strategy	Kristie McCrory
Sr Content Editor	Yun Sun Park
Social Media Specialist	Taylor Bickett
Associate Creative Director	Nicole Dai
Copywriter	Francisca Ovalle