Betclic x Shutterstock x Soma Surf - "Surfing Through the Odds - The First Curated Image Collection of Black Girl Surfing"

Coming Soon

Coming Soon Lisbon, Portugal

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This ad is part of the ACT Responsible Collection

Brand: Betclic x Shutterstock x Soma Surf
Country: Portugal

Advertiser: Betclic x Shutterstock x Soma Surf

Title	Surfing Through the Odds - The First Curated Image Collection of Black Girl Surfing
Agency	Coming Soon
Campaign	Surfing Through The Odds
Advertiser	Betclic x Shutterstock x Soma Surf
Brand	Betclic x Shutterstock x Soma Surf
Date of First Broadcast/Publication	2024
Business Sector	Online Leisure & Entertainment Services
Story	Until 2021, if one were to search for images of black girls surfing on major commercial image archives, they would find an unbelievable lack of representation: among the millions of available images, there were hardly any images of young black female surfers. To address this incredible inclusion gap, Betclic, in partnership with Shutterstock Studios, decided to launch "Surfing Through the Odds," the first collection of images of black girls surfing available in a major commercial image bank. The collection was produced with assistance from Soma Surf, the NGO that is changing the lives of hundreds of girls in São Tomé (Africa) through surf therapy. The Soma Surf Project was founded by Francisca Sequeira in São Tomé and Príncipe, one of the poorest countries in the world, where just over 30% of girls complete secondary education. Since 2020, Soma has been championing female empowerment through surfing, having assisted more than 90 girls thus far, and fostering a new generation of independent young women, which includes 13-year-old Maura, São Tomé's first female surfing champion. The collection, comprised of 33 videos and over 100 photos - all produced with Soma students - has been available on Shutterstock since last year and has already attracted buyers from over 35 countries. Part of the funds raised from the sale of the images goes to finance Soma’s work. As part of the 'Surfing Through the Odds' initiative, a documentary was produced that tells the story of Soma and the daily lives of female surfers from São Tomé. With an international production team including professionals from Brazil, Portugal, England, and the United States, the documentary was directed by South African Ana-Filipa Domingues and has been screened at events and film festivals worldwide, including the prestigious Sundance Film Festival.
Media Type	Case Study
Length	120 seconds
Advertising Manager	Francisca Sequeira
Advertising Manager	Rita Xavier
Advertising Manager	Ricardo Malaquias
Advertising Manager	Francisco Faria
Advertising Manager	Ricardo Domingues
Founder / Executive Creative Director	PEDRO BEXIGA
Founder / Executive Creative Director	Marcelo Lourenço
Advertising Manager	Aiden Darne
Advertising Manager	Adam Barnett
Producer	Noelia Lage Vazquez
Client Success Manager	Ana Roseira
Producer	Nailah Blissett
Producer	Anco Henning
Photographer & Videographer	Ana Catarina
2nd Photographer, Videographer and DIT Documentary Director	Thiago Theophilo
Director	Ana-Filipa Domingues
Director of Photography (DOP)	Bryan Garrick Little
Documentary Water Cinematographer and 1st AC	Diogo Domingues
Documentary 3rd Camera and BTS	Nic Eve
Sound Recordist	Khanya Cona
Editor	Sanki Razer
Editing Company	LaLoca Post House
Senior Editor	Neto Jones
Assistant Editor	Francisco Camacho
Colorist	Aline Biz
Sound Design and Mix	Thiago Duar
Sound Design and Mix	Bruno Lima
VFX Artist	Luis Villanova
Online Editior	Neto Jones
Post-production Supervisor	Hayley Struck
Post-production Producer	Rachael Williams
Stock Editor and Colourist	Allex Alison
Retoucher	Ryan Tacay
Roto Artist	Ethan Chang
Stock Post-Production	Shutterstock Studios
Client Partner	Maria Inês Franco Blazer Rodrigues
Senior Director, Enterprise Marketing	Selena LoRusso
Director, Enterprise Marketing	Alexandra Rivera
Advertising Manager	Meeckel Beecher
Communications Manager	Srey Dasgupta
Global Head of External Communications	Lori Rodney
Content Solutions Lead	Ilias Kountoupis
Mgr, Contributor Strategy	Kristie McCrory
Sr Content Editor	Yun Sun Park
Social Media Specialist	Taylor Bickett
Associate Creative Director	Nicole Dai
Copywriter	Francisca Ovalle