| Title | Baking joy since 1923 |
| Agency | Cossette Communication-Marketing |
| Campaign | Baking joy since 1923 |
| Advertiser | Bimbo Canada |
| Brand | Vachon |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Cakes, Desserts |
| Story | Life wasn't a piece of cake 100 years ago... At least, not until Vachon started to bake joy in 1923. To mark Vachon cakes' 100th anniversary, Cossette used 100-year-old photos from our national archive. This nationwide campaign spread smiles across Canada through an OOH and digital campaign. |
| Media Type | |
| Creative Team | Anne-Claude Chénier |
| Creative Team | Anik Ouellet |
| Creative Team | Alexandre Jutras |
| Copywriter | Jean-Francois Perreault |
| Strategist | Michel Versteeg |
| Strategist | Michelle-Alex Lessard |
| Strategist | Jean |
| Strategist | Jean-Xavier Wilhelmy |
| Strategist | Octavie Albert |
| Strategist | Jérémy Brisson-Tessier |
| Product | Sophie Couvrette |
| Product | Rachel Demers |
| Product | Laurence Campeau |
| Production Agency | Septième |
| Art Director | Eric Bouchard |
| Graphics | Martin Lemay |
| Graphics | Daniel Cartier |
| Graphics | François Hiron |
| Photography Studio | Consulat |
| Photographer | Simon Duhamel |
| Media Agency | Starcom |
| Broadcast Producer | Mélissa Audette |
| Media Strategy | Valérie Jolivet |
| Media Strategy | Roxane Guibert |
More Work
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- BRAND:
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- AGENCY:
- Cossette
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- BRAND:
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- AGENCY:
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Happy Opening 1
- BRAND:
- McDonald's
- AGENCY:
- Cossette
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- BRAND:
- McDonald's
- AGENCY:
- Cossette
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- BRAND:
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- AGENCY:
- Cossette Communication-Marketing
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
- Cossette Communication-Marketing
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- BRAND:
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- AGENCY:
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