McDonald's - "Grand openings "

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

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Title	Grand openings
Agency	Cossette Communication-Marketing
Campaign	Grand Openings
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2024 / 2
Business Sector	Retail, Distribution & Restaurants
Story	Inspired by the success of 2021’s Grand openings campaign for McDonald’s Canada, Cossette developed a new series of visuals and a toolkit for franchisees to celebrate the inauguration of new locations and the reopening of renovated restaurants across Canada. The visuals evoke the pleasure of celebrating by displaying a burst of confetti—a universal symbol of joyous occasions. Featured are iconic McDonald’s menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin.
Media Type	Social Media
Market	Canada
Executive Creative Director	Anne-Claude Chénier
Executive Creative Director	Alexandre Gadoua
Executive Creative Director	Jason Hill
Creative Director	Alexandre Jutras
Creative Director	Cedric Audet
Copywriter	François Julien Rainville
Art Director	Philippe Leblanc
Account Director	Natalie Azoulay
Product Manager	Catherine Benda
Agency Producer	Audrey Blackburn
Photographer	Mathieu Lévesque
Set Designer	Pascal Brousseau
Producer	Eliane Sauvé
Lighting	Renaud Lafrenière
Retoucher	Mathieu Lévesque
BTS	Bruno Destombes
Rigging	Renaud Robert
Advertising Manager	Mélissa Hains
Marketing Specialist	Andréanne Gilbert
Marketing Specialist	Annie Woang