Metro - "Stocking up on freshness at Metro"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

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Title	Stocking up on freshness at Metro
Agency	Cossette Communication-Marketing
Campaign	Stocking up on freshness at Metro
Advertiser	Metro
Brand	Metro
Date of First Broadcast/Publication	2023 / 12
Business Sector	Fresh Vegetables, Fruits
Story	With the beginning of the winter season, which can sometimes feel gloomy, Cossette created a promotional campaign for Metro to add a bit of zest to the plates of consumers. The visuals use the very heart of the products as an accent, highlighting not just the savings, but how delicious the fruit looks.
Media Type	Outdoor/Out of Home
Market	Canada
Brand Manager	Olivier Charbonneau
Brand Management	Catherine Gobeil
Creative Team	Anne-Claude Chénier
Creative Team	Geneviève Duquette
Creative Team	Alexandre Jutras
Creative Team	Philippe Brassard
Creative Team	François Julien Rainville
Creative Team	Philippe Leblanc
Account Director	Sophie Couvrette
Account Director	Meggie Lavoie
Agency Producer	Septième
Agency Producer	Anthony Gratton
Photographer	Philippe Richelet
Retoucher	Philippe Richelet
Media Agency	Touché
Media Director	Béa Beaini