THE VAMPIRE SLAYER.
January 30, 2012
QUICK, FIND THE COMMERCIAL.
January 26, 2012
These days, it’s not about when advertisers pre-release their Super Bowl commercial – it’s about how. To put a twist on this year’s Superbowl pre-release, we created an interactive game on Facebook called, “Race the Light,” where we release 60 one-second clips of our Audi Super Bowl commercial. The mission of the game is to find all 60 clips (which are hidden) before time is up. If you succeed, then you unlock the full commercial and can enter a contest for a trip to the Audi Sportscar Experience. So click here to see if you’re up to the challenge.
THE SUPER BOWL AND THE SOCIAL NETWORK.
January 24, 2012
Facebook is going to be a Super Bowl marketer’s best friend this year as the social network is set to edge out YouTube for ad searching and sharing, VB&P found in results from our third annual Super Bowl survey published in today’s Mashable.
“Facebook has been critical to game day and post game marketing for a couple of years now, but for the first time in our study we are seeing the site bypass YouTube and brand sites as the first place Americans search online for ads pre-game,” said Lucy Farey-Jones, partner and head of strategy, VB&P.
Almost one in five (19%) Americans searched for ads before the game in 2011, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of popular video sharing site YouTube, brand sites, and media sources as the lead destination to find ads. As Audi of America’s agency of record and creator of five years’ worth of Super Bowl spots, VB&P is taking advantage of this trend in this year’s game. To learn more, visit Audi’s Facebook page on January 25th.
Facebook will also be the place where Americans share ads. More than a third (36%) of Americans plan to share their favorite ad via social media. Of that group, 87% will share via Facebook, which is more than emailing with a YouTube link (6%) and Twitter (4%). Facebook will also be the place where Americans share ads. More than a third (36%) of Americans plan to share their favorite ad via social media. Of that group, 87% will share via Facebook, which is more than emailing with a YouTube link (6%) and Twitter (4%). Theoretically, this means that if 111 million people watched this year’s game, there could be 35 million posts on Facebook about Super Bowl advertising and with the average Facebook user having 130 friends, those collective posts could result in over 4.5 billion incremental impressions. Overall, digital engagement during the Super Bowl has experienced double-digit increases from 2010—2012, proving Americans are increasingly multitasking during the big event.
For more information on the study or to schedule an interview with Lucy Farey-Jones, partner and head of strategy, please contact Meredith Vellines at [email protected]
THE UNSTOPPABLE ONE.
January 13, 2012
Tragic hero, check. Arch nemesis, check. Epic battleground, check. No, these aren’t the ingredients for another Harry Potter sequel. It’s simply our latest spot for Audi quattro™, the world’s top selling AWD system. To pay tribute to its 30-year legacy, we turned to one of the all-time classics in American literature for inspiration. Filmed on location in Alaska in sub-zero temperatures, the aptly titled “Ahab” re-imagines Herman Melville’s epic struggle between obsessed sea captain and elusive white whale to bring the legend of quattro to life. If you watch closely, you may even find quite a few hidden references to the timeless tale. Along with TV, additional episodes are running online. Watch them all here.
January 12, 2012
This week we launched our first work for Google in the form of a video that re-imagines the game of labyrinth as a massive handcrafted version of Google Maps. The game-like structure of the piece showcases many fun things about Google Maps that you may not know existed, while also illustrating that getting from point A to B can be a journey of unexpected fun and exploration. Read here what Google has to say about it.