RPA, Santa Monica Follow Update

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Honda - "Loves a Honda" - RPA

  • Loves a Honda
  • Honda
  • American Honda Motor Co., Inc.
  • RPA
  • United States
  • Loves a Honda
Product CategoryFull Size & DeLuxe Cars
MarketUnited States
Date of First Broadcast/PublicationNovember 16, 2009
Media TypeTelevision & Cinema
Length15 Seconds
Production Company @radical.media
Editing Company Arcade Edit
Sound Design Company Elias Arts
Executive Creative Director David Smith
Creative Director Joe Baratelli
Creative Director Pat Mendelson
Art Director Hobart Birmingham
Director Lenard Dorfman
Executive Producer Gary Paticoff
Editor Paul Martinez

Story

Honda’s Brand advertising campaign simply demonstrates “Everybody Knows Somebody Who Loves a Honda” across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.