Agency Profile

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RPA, Santa Monica

  • 2525 Colorado Avenue
  • Santa Monica , California 90404
  • United States
  • Phone: (+1) (310) 394-4000
  • Fax: (+1) (310) 633-7485

Trade Organizations

Direct Marketing Association (United States)

Contacts

Joe Baratelli
EVP, Chief Creative Officer

jbaratelli@rpa.com

Human Resources

Lark Baskerville
SVP, Director of Human Resources
Phone: (+1) (310) 633-6086
lbaskerville@rpa.com
Cathleen Campe
SVP, Director of Media Investment
Phone: (+1) (310) 633-6480
ccampe@rpa.com
Kirt Danner
SVP, Group Account Director
Phone: (+1) (310) 633-6365
kdanner@rpa.com
William Hagelstein
President, Chief Executive Officer
Phone: (+1) (310) 394-4000
whagelstein@rpa.com
Pete Imwalle
EVP, Chief Operating Officer
Phone: (+1) (310) 633-6565
pimwalle@rpa.com

New Business

Tom Kirk
EVP, Management Account Director
Phone: (+1) (310) 633-6555
tkirk@rpa.com
Vince Mancuso
CFO
Phone: (+1) (310) 394-4000
Larry Postaer
Co-Chair
Phone: (+1) (310) 394-4000
lpostaer@rpa.com
Gerry Rubin
Co-Chair
Phone: (+1) (310) 394-4000
grubin@rpa.com

Personnel

Number of Employees: 500
Gerry Rubin
Co-Chair
Phone: (+1) (310) 394-4000
grubin@rpa.com
Larry Postaer
Co-Chair
Phone: (+1) (310) 394-4000
lpostaer@rpa.com
William Hagelstein
President, Chief Executive Officer
Phone: (+1) (310) 394-4000
whagelstein@rpa.com
Vince Mancuso
CFO
Phone: (+1) (310) 394-4000
Pete Imwalle
EVP, Chief Operating Officer
Phone: (+1) (310) 633-6565
pimwalle@rpa.com
Joe Baratelli
EVP, Chief Creative Officer

jbaratelli@rpa.com
Tom Kirk
EVP, Management Account Director
Phone: (+1) (310) 633-6555
tkirk@rpa.com
Mike Margolin
SVP, Director of Audience Strategy

Cathleen Campe
SVP, Director of Media Investment
Phone: (+1) (310) 633-6480
ccampe@rpa.com
David Berne
SVP, Director of Strategic Planning

Jason Sperling
SVP, Executive Creative Director

Tim Leake
SVP, Director of Growth & Innovation

tleake@rpa.com
Pat Mendelson
SVP, Group Creative Director

Gary Paticoff
SVP, Executive Producer, Content

Lark Baskerville
SVP, Director of Human Resources
Phone: (+1) (310) 633-6086
lbaskerville@rpa.com
Brett Bender
SVP, Management Account Director
Phone: (+1) 310-394-4000
Kirt Danner
SVP, Group Account Director
Phone: (+1) (310) 633-6365
kdanner@rpa.com

Campaigns

  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: April Fools 2014
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Fit For You
  • Advertiser: La-Z-Boy Incorporated
  • Brand: La-Z-Boy
  • Name: Urban Attitudes
  • Advertiser: Mandalay Bay Resort & Casino
  • Brand: Mandalay Bay Resort & Casino
  • Name: Resortist 2.0
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Thumbs Up
  • Advertiser: Newport Beach International Film Festival
  • Brand: Newport Beach Film Festival
  • Name: 2014 Newport Beach Film Festival
  • Advertiser: Intuit Small Business
  • Brand: GoldieBlox
  • Name: Small Business Big Game
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Hugfest
  • Advertiser: California Tobacco Control Program
  • Brand: California Tobacco Control Program
  • Name: Lost Moments
  • Advertiser: Honda Motor Co., Ltd.
  • Brand: Honda
  • Name: One More Thing to Love About Today
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Happy Honda Days 2013
  • Advertiser: Farmers Insurance
  • Brand: Farmers Insurance
  • Name: 15 Seconds of Smart
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Odyssey Spokescrumbs
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Honda Summer Clearance 2013
  • Advertiser: Newport Beach Film Festival
  • Brand: Newport Beach Film Festival
  • Name: Newport Beach Film Festival 2013
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: HondaHAIR
  • Advertiser: Farmers Insurance
  • Brand: Farmers Insurance
  • Name: It's Smarter to Have a Plan
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Forza Horizon
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Better
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Happy Honda Days 2012
  • Advertiser: Acura
  • Brand: Acura
  • Name: Season of Reason 2012
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: It Starts With You
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: #FirstHonda
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Summer Clearance 2012
  • Advertiser: La-Z-Boy Incorporated
  • Brand: La-Z-Boy
  • Name: Live Life Comfortably
  • Advertiser: Acura
  • Brand: Acura
  • Name: Move Up. Without Settling Down.
  • Advertiser: Intuit Small Business
  • Brand: Intuit Small Business
  • Name: GoPayment
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Honda Indy 500
  • Advertiser: Ad Council
  • Brand: National Ad Council
  • Name: Stop the Texts
  • Advertiser: Acura
  • Brand: Acura
  • Name: Acura Avengers
  • Advertiser: Acura
  • Brand: Acura RDX
  • Name: Acura RDX Gulliver
  • Advertiser: Acura
  • Brand: Acura TSX
  • Name: Acura TSX Wagon
  • Advertiser: Newport Beach International Film Festival 2012
  • Brand: Newport Beach Film Festival
  • Name: Newport Beach Film Festival 2012
  • Advertiser: Farmers Insurance
  • Brand: Farmers Insurance
  • Name: University of Farmers
  • Advertiser: Acura
  • Brand: Acura
  • Name: Acura Super Bowl
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Leap List
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Passionate Fans
  • Advertiser: Mandalay Bay Resort & Casino
  • Brand: Mandalay Bay Resort and Casino
  • Name: You're Not a Tourist You're a Resortist
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: The SUV / Made Better
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Good Reasons
  • Advertiser: Acura
  • Brand: Acura
  • Name: The Newly Refined Acura TL
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Million Mile Joe
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Honda Loves You Back
  • Advertiser: Acura
  • Brand: Acura
  • Name: Join S.H.I.E.L.D.
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: To Each Their Own
  • Advertiser: Acura
  • Brand: Acura
  • Name: Season of Reason 2011
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Vantasies
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Power of Dreams
  • Advertiser: California Horse Racing Board
  • Brand: California Horse Racing
  • Name: Doesn't Stay in Vegas - CHRB
  • Advertiser: Acura
  • Brand: Acura
  • Name: Brand
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Beyond the Road
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Ride Ready
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda Performance Development
  • Name: Honda Racing
  • Advertiser: Newport Beach International Film Festival
  • Brand: Newport Beach Film Festival
  • Name: NBFF 2011
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda Crosstour
  • Name: What It Isn’t
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Honda CR-V
  • Advertiser: California Tobacco Control Program
  • Brand: California Tobacco Control Program
  • Name: Tobacco Free
  • Advertiser: Acura
  • Brand: Acura
  • Name: Season of Reason 2010
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Happy Honda Days 2011
  • Advertiser: Discovery Communications, LLC.
  • Brand: Discovery Channel
  • Name: Dirty Jobs
  • Advertiser: VH1
  • Brand: VH1
  • Name: Behind the Music
  • Advertiser: Newport Beach International Film Festival
  • Brand: Newport Beach Film Festival
  • Name: Newport Beach Film Festival 2009
  • Advertiser: Newport Beach International Film Festival
  • Brand: Newport Beach Film Festival
  • Name: Newport Beach Film Festival 2010
  • Advertiser: Pharmavite LLC
  • Brand: SOYJOY
  • Name: SOYJOY
  • Advertiser: Acura
  • Brand: Acura TL
  • Name: Acura TL
  • Advertiser: Acura
  • Brand: Acura MDX
  • Name: Motion
  • Advertiser: Acura
  • Brand: Acura
  • Name: Wall Art
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: All in One Place
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Grooves
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Loves a Honda
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Reliability

Awards

award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Gold Lion Integrated Campaign Honda 2014
Cannes Lions International Festival of Creativity Gold Lion Use or Integration of Digital or Social Media Honda 2014
4As Jay Chiat Awards Bronze Campaign for Existing Brand Honda 2012
Ad Age Viral Video Awards Best Top 10 List Best Super Bowl Ad Before the Super Bowl Honda 2012
ADDY Awards Bronze Consumer/Trade Publication Ad, Spread, Color Farmers Insurance 2012
ADDY Awards Bronze National TV, Consumer Services Farmers Insurance 2012
ADDY Awards Bronze National TV, Consumer Services Farmers Insurance 2012
ADDY Awards Bronze National TV, Consumer Services Farmers Insurance 2012
ADDY Awards Bronze National TV Campaign Farmers Insurance 2012
ADDY Awards Bronze National TV Campaign Farmers Insurance 2012
ADDY Awards Bronze National TV Campaign Farmers Insurance 2012
ADDY Awards Bronze National TV Campaign Farmers Insurance 2012
ADDY Awards Bronze Consumer/Trade Publication Ad, Spread, Color Farmers Insurance 2012
ADDY Awards Bronze Consumer/Trade Publication Ad, Spread, Color Farmers Insurance 2012
ADDY Awards Bronze Public Service, Poster United Way 2012
ADDY Awards Bronze Poster Campaign United Way 2012
ADDY Awards Bronze Public Service, Poster United Way 2012
ADDY Awards Bronze Public Service, Poster United Way 2012
ADDY Awards Bronze Micro or Mini Sites Micro or Mini Sites 2012
ADDY Awards Bronze Mobile Websites Honda 2012
ADDY Awards Bronze Internet Commercials Honda 2012
ADDY Awards Bronze Non-Traditional Campaign Honda 2012
ADDY Awards Bronze National TV, Consumer Products Honda 2012
ADDY Awards Bronze National TV, Consumer Products Honda 2012
ADDY Awards Silver National TV, Consumer Products Honda 2012
ADDY Awards Silver Internet Commercials Honda 2012
ADDY Awards Silver Banners/Pop-Ups/Screensavers Honda 2012
ADDY Awards Silver National TV, Consumer Products Honda 2012
ADDY Awards Silver National TV, Consumer Products Honda 2012
ADDY Awards Silver National TV, Consumer Products Honda 2012
ADDY Awards Silver National TV, Consumer Products Honda 2012
ADDY Awards Silver National TV Campaign Honda 2012
ADDY Awards Silver Non-Traditional Honda 2012
ADDY Awards Silver Consumer/Trade Campaign, Color, Print Campaign Farmers Insurance 2012
ADDY Awards Silver Consumer/Trade, Spread, Color Farmers Insurance 2012
ADDY Awards Gold Website, Consumer Flash, Products Honda 2012
ADDY Awards Gold National TV, Consumer Products Honda 2012
ADDY Awards Gold Mixed-Media, National Consumer Honda 2012
ADDY Awards Gold Brochure, Color Honda 2012
ADDY Awards Gold National TV Campaign Honda 2012
ADDY Awards Best of Show Integrated Campaign Honda 2012
AICP Shortlisted Low Budget Newport Beach Film Festival 2012
Communication Arts Advertising Annual Interactive Honda 2012
District ADDY Award Gold Honda 2012
Effie Awards Finalists La-Z-Boy, Farmers Insurance 2012
National ADDY Award Silver Honda 2012
Nielsen Automotive Advertising Awards Best Luxury Campaign Acura 2012
One Show Interactive Awards 3rd Quarter Finalist Interactive Advertising: Other Interactive Media Honda 2012
One Show Interactive Awards 3rd Quarter Finalist Interactive Advertising: Environmental/Experiential Honda 2012
Southern California Broadcasters Association Awards Best Spot Radio Campaign Acura Dealers Association 2012
The Webby Awards Honoree Rich Media: Promotional Honda 2012
The Webby Awards Honoree Game or Application Farmers Insurance 2012
The Webby Awards Honoree Documentary: Individual Episode Honda 2012
The Webby Awards Honoree Tourism Mandalay Bay Resort & Casino 2012
The Webby Awards Honoree Online Campaigns Honda 2012
The Webby Awards Honoree Best Copywriting Honda 2012
The Webby Awards Nominee Viral Marketing Honda 2012
The Webby Awards Nominee Rich Media: B to C Honda 2012
The Webby Awards Shortlisted Honda 2012
thinkLA Interactive Awards Finalists Person of the Year-Client Honda 2012
thinkLA Interactive Awards Finalists Agency of the Year-Digital Media RPA 2012
thinkLA Interactive Awards Finalists Best Use of Social Media Honda 2012
thinkLA Interactive Awards Finalists Best Use of Video Media Honda 2012
thinkLA Interactive Awards Finalists Best Digital Campaign of the Year Honda 2012
CLIO Awards Bronze Online Film Honda 2012
ADDY Awards Gold Silver Cinema, In-Theater Spots Newport Beach Film Festival 2012
District ADDY Award Gold Newport Beach Film Festival 2012
National ADDY Award Silver Newport Beach Film Festival 2012
Event Marketing's Ex Awards Shortlisted Best P.R. Stunt Honda 2011
International Automotive Advertising Awards (IAAA) Bronze Sport Utility-Catalog/Brochure-Consumer Honda 2011
MIXX Award Bronze Tablet Marketing Honda 2011
International Automotive Advertising Awards (IAAA) Bronze Complete Campaign Honda 2011
International Automotive Advertising Awards (IAAA) Silver Dealer Groups/Associations-TV Honda 2011
International Automotive Advertising Awards (IAAA) Bronze Interactive Media-Viral Honda 2011
International Automotive Advertising Awards (IAAA) Silver Dealer Groups/Associations-TV Honda 2011
International Automotive Advertising Awards (IAAA) Bronze Interactive Media-Web Promotion/Event Honda 2011
International Automotive Advertising Awards (IAAA) Silver Complete Campaign Honda 2011
International Automotive Advertising Awards (IAAA) Bronze Microsite Honda 2011
International Automotive Advertising Awards (IAAA) Silver Passenger Cars/Sub-subcompact-TV Honda 2011
International Automotive Advertising Awards (IAAA) Bronze Dealer Groups/Associations-TV Honda 2011
International Automotive Advertising Awards (IAAA) Silver Sport Utility-TV Honda 2011
FilmFestivalPosters.com Bronze Newport Beach Film Festival 2011
The Webby Awards People's Voice Farmers Insurance 2011
JD Power2011 #1 Automotive Web Site Honda 2011
ThinkLA Awards Mobile Media RPA-Honda 2011
ACT Responsible Tributes California Tobacco Control Program 2011
ThinkLA Interactive Awards Hall of Fame RPA - Meridee Alter 2011
Businessweek magazine Top 25 employer recruiters from Loyola Marymount University RPA 2010
Communication Arts Advertising Annual Consumer Magazine Ads Acura 2010
4As Jay Chiat Awards Shortlisted Honda 2010
Ad Takeover Best Ads Acura 2010
JD Power #1 Automotive Web Site Honda 2010
Missouri Honor Medal Distinguished Service in Journalism RPA - Larry Postaer 2010
MIXX Award Silver Social Media Honda 2010
Ads of the World Gold Best Online Honda 2009
Art Directors Annual Awards Merit Design-Television & Cinema Design, Film Trailer/Teaser Newport Beach Film Festival 2009
Communication Arts Advertising Annual Winner Integrated Campaign Honda Civic 2009
J.D. Power #1 Automotive website Honda 2009
Promax|BDA Awards Gold Content Promotion-On-Air Consumer Tie-In Promo NBC Universal 2009
Promax|BDA Awards Gold Content Promotion-Interstitial/Advertiser Integration/Program Wraps IFC 2009
Promax|BDA Awards Gold Design-Photography Discovery Communications 2009
ThinkLA Belding Awards Sweepstakes Award Honda Civic 2009
ThinkLA Belding Bowl Awards TV Commercial Honda Civic 2009
ThinkLA Belding Bowl Awards TV Commercial Acura MDX 2009
ThinkLA Belding Bowl Awards Integrated Campaign Honda Fit 2009
MIXX Award Best Widget HCT & HCUC Best Search Campaign Honda 2008
ACT Responsible Tributes Honda 2008
MIXX Award Gold Widget Marketing Honda Civic 2008
MIXX Award Gold Search Marketing Honda Certified Used Cars 2008
Adweek Best Spots of October Honda Element "Lobster" 2006
Creative Media Awards Online Media/Search Honda Element 2006
Creative Media Awards Television Honda Fit 2006
MIXX Award Bronze Search Marketing Honda Element 2006
MIXX Award Gold Online Integration Honda Element 2006
MIXX Award Best in Show Honda Element 2006
Yahoo! Big Idea Chair Honda Element 2006
Yahoo! Search Light award Honda Element 2006
ACT Responsible Tributes Honda 2005
ACT Responsible Tributes Honda 2005
ACT Responsible Tributes Honda 2005
Google Marketing Machine Award agency partnership with Google all clients 2005
Cannes Lions International Festival of Creativity Shortlist Cars Honda 2004
International ANDY Awards Bronze Automotive Honda 2004
The Cresta Awards Honda 2004
Adweek's Best Spots Best Spots of the Year Honda 2003
International Automotive Advertising Awards (IAAA) Silver Sport Utility Television Honda 2003
International Automotive Advertising Awards (IAAA) Silver Sport Utility Television Honda 2003
International Automotive Advertising Awards (IAAA) Silver Brand/Full Line Television Honda 2003
International Automotive Advertising Awards (IAAA) Silver Motorcycles - Print Campaign Honda 2001
International Automotive Advertising Awards (IAAA) Bronze Sport Utility Honda 2001
International Automotive Advertising Awards (IAAA) Bronze Sport Utility Honda 2001
International Automotive Advertising Awards (IAAA) Bronze Sport Utility Honda 2001
International Automotive Advertising Awards (IAAA) Bronze Sport Utility Honda 2001
International Automotive Advertising Awards (IAAA) Bronze Creative Arts - Direction Honda 2001
International Automotive Advertising Awards (IAAA) Silver Motorcycles - Print Campaign Honda 2001
International Automotive Advertising Awards (IAAA) Silver Motorcycles - Print Campaign Honda 2001
International Automotive Advertising Awards (IAAA) Bronze Passenger Cars: Sub/Sub-Compact - Catalog Honda 2001
International Automotive Advertising Awards (IAAA) Silver Passenger Car / Sub-subcompact Honda 2000
International Automotive Advertising Awards (IAAA) Bronze Passenger Car / Sub-subcompact Honda 2000
International Automotive Advertising Awards (IAAA) Bronze Passenger Car / Sub-subcompact Honda 2000
International Automotive Advertising Awards (IAAA) Bronze Passenger Car / Sub-subcompact Honda 2000
EFFIE USA Gold EFFIE Medical Services Unicare 1999
EFFIE USA Financial Services American Century Investments 1999

Clients

Advertiser Brand Business Sector Type of Work since
ampm ampm Food
  • Interactive
1995
California Tobacco Control Program TobaccoFreeCA Health & Pharmaceutical Products
  • Television
  • Interactive
2009
Castrol Castrol
  • Interactive
Farmers Insurance Farmers Insurance Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
2010
Intuit Small Business Intuit Small Business Business Services
  • Television & Cinema
  • Interactive
  • Print
  • Media Planning
2011
Newport Beach International Film Festival Newport Beach Film Festival Culture, Leisure & Sport
  • Television & Cinema
  • Print
  • Outdoor / Out of Home
Acura Acura Automotive
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
1999
ARCO ampm convenience stores Drugstores, Specialty Stores
  • Interactive
2005
Honda Motor Co., Ltd. Honda Automotive
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
1974
Honda Motor Co., Ltd. Honda Corporate Automotive
  • Television & Cinema
  • Print
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
1997
La-Z-Boy Incorporated La-Z-Boy Home Furniture
  • Television & Cinema
  • Radio
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Media Buying & Planning
2007
Mandalay Bay Resort & Casino Mandalay Bay Resort and Casino Transport, Travel and Tourism
  • Television & Cinema
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Promotion & Event
  • Media Buying & Planning
2008