Agency Profile

RPA, Santa Monica

  • 2525 Colorado Avenue
  • Santa Monica , California 90404
  • United States
  • Phone: (310) 394-4000
  • Fax: (310) 633-7485
  • Country Phone Code: 1

Agency Philosophy & Competitive Advantages

For more than 25 years, RPA has worked to help brands stand out.
We’ve been fortunate to have long-term relationships with clients and to be
able to explore opportunities to strengthen and extend their brands. As a
full-service advertising agency with more than 600 Associates under one roof,
we work together with our clients to create interest, participation and
conversations that flow seamlessly across all channels and ultimately yield
loyalty and preference for their brands. Because of our independence, RPA
doesn’t answer to a holding company, which permits us to keep the
best interests of our clients, not shareholders, in mind at all times while
also giving our associates the freedom and resources to do what’s right all the
time. 

Trade Organizations

Internet Advertising Bureau (United States)
Direct Marketing Association (United States)
American Marketing Association (United States)
American Association of Advertising Agencies (United States)

Contacts

New Business Contact

Tom Kirk
EVP, Management Account Director
Phone: (310) 633-6555
tkirk@rpa.com

Human Resources

Lark Baskerville
SVP, Director of Human Resources
Phone: (310) 633-6086
lbaskerville@rpa.com

Employees

Number of employees: 550
Gerry Rubin
Co-Chair
Phone: (310) 394-4000
grubin@rpa.com
Larry Postaer
Co-Chair
Phone: (310) 394-4000
lpostaer@rpa.com
William Hagelstein
President, Chief Executive Officer
Phone: (310) 394-4000
whagelstein@rpa.com
Vince Mancuso
CFO
Phone: (310) 394-4000
Joe Baratelli
EVP, Chief Creative Officer

jbaratelli@rpa.com
Tom Kirk
EVP, Management Account Director
Phone: (310) 633-6555
tkirk@rpa.com
Pete Imwalle
SVP, Director of Brand Integration
Phone: (310) 633-6565
pimwalle@rpa.com
Jim Helberg
SVP, Director of Media Planning, Integration and Analytics

Steve Vye
SVP, Director of Media Communications
Phone: (310) 633-6414
svye@rpa.com
Cathleen Campe
SVP, Dir of Media Comm, Broadcast & Video Inv
Phone: (310) 633-6480
ccampe@rpa.com
Meridee Alter
SVP, Director of Media Communications

David Berne
SVP, Director of Strategic Planning

Jason Sperling
SVP, Group Creative Director

Pat Mendelson
SVP, Group Creative Director

Gary Paticoff
SVP, Executive Producer, Content

Lark Baskerville
SVP, Director of Human Resources
Phone: (310) 633-6086
lbaskerville@rpa.com
Kirt Danner
Vice President, Director of Marketing
Phone: (310) 633-6365
kdanner@rpa.com

Campaigns

  • Advertiser: Farmers Insurance
  • Brand: Farmers Insurance
  • Name: It's Smarter to Have a Plan
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Forza Horizon
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Better
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Happy Honda Days 2012
  • Advertiser: Acura
  • Brand: Acura
  • Name: Season of Reason 2012
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: It Starts With You
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: #FirstHonda
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Summer Clearance 2012
  • Advertiser: La-Z-Boy Incorporated
  • Brand: La-Z-Boy
  • Name: Live Life Comfortably
  • Advertiser: Acura
  • Brand: Acura
  • Name: Move Up. Without Settling Down.
  • Advertiser: Intuit Small Business
  • Brand: Intuit Small Business
  • Name: GoPayment
  • Advertiser: American Honda Motor Co., Inc.
  • Brand: Honda
  • Name: Honda Indy 500
  • Advertiser: Ad Council
  • Brand: National Ad Council
  • Name: Stop the Texts
  • Advertiser: Acura
  • Brand: Acura
  • Name: Acura Avengers

Clients

Advertiser Brand Business Sector Type of Work Since
ampm ampm Food
  • Interactive
 1995
California Tobacco Control Program TobaccoFreeCA Health & Pharmaceutical Products
  • Television
  • Interactive
 2009
Castrol Castrol
  • Interactive
Farmers Insurance Farmers Insurance Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
 2010
Intuit Small Business Intuit Small Business Business Services
  • Television & Cinema
  • Interactive
  • Print
  • Media Planning
 2011
Newport Beach International Film Festival Newport Beach Film Festival Culture, Leisure & Sport
  • Television & Cinema
  • Print
  • Outdoor / Out of Home
Acura Acura Automotive
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
 1999
ARCO ampm convenience stores Drugstores, Specialty Stores
  • Interactive
 2005
Honda Motor Co., Ltd. Honda Automotive
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
 1974
Honda Motor Co., Ltd. Honda Corporate Automotive
  • Television & Cinema
  • Print
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Media Buying & Planning
 1997
La-Z-Boy Incorporated La-Z-Boy Home Furniture
  • Television & Cinema
  • Radio
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Media Buying & Planning
 2007
Mandalay Bay Resort & Casino Mandalay Bay Resort and Casino Transport, Travel and Tourism
  • Television & Cinema
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Promotion & Event
  • Media Buying & Planning
 2008