Agency Profile

Momentum Worldwide, New York

  • 250 Hudson Street 2nd Floor
  • New York, New York 10013
  • United States
  • Phone: 646-638-5400
  • Fax: 646-638-5401
  • Country Phone Code: 1

Agency Philosophy & Competitive Advantages

At Momentum, we believe that modern consumers are “connected protagonists.” They are the heroes of their own stories and, thanks to technology, they now have access to an audience of unprecedented size. This presents brands with powerful new opportunities for growth, if brands give consumers the currency to create and share better stories. That currency is content — be it entertainment, connection, experience or information — as long as it is created with the understanding that we live in a Phygital world, where the physical and digital parts of our lives are one and the same.

We believe that only through co-creating currency with brands and people — instead of for people — can you guarantee authentic engagements that consumers value and want to share.

Momentum provides to marketers — in thought and action — the ideas that engage the connected protagonist to build value for brands and people. 

Network Description

Momentum Worldwide collaborates globally to deliver solutions in over 50 countries for our partners including American Express, Coca-Cola, Microsoft, Kraft, William Grant & Sons, Subway and many more.

In 2011, we created Momentum Entertainment Group (MEG), the entertainment unit of Momentum Worldwide, to forge extensive ties with Hollywood creative communities and become the driving force behind high quality content and productions – aligning talent, brands and ideas with distributors to create world-class entertainment properties. MEG hit the ground running with projects in production and development across scripted, drama and comedy as well as digital content and alternative programming. MEG currently has offices in Hollywood, New York, New Orleans and London.

In August 2012, Momentum acquired design consultancy ChaseDesign and their subsidiary 10Red Design. ChaseDesign is one of the original design consulting firms in the U.S., with a 54-year legacy of providing specialized design services to an elite core of Fortune 100 clients. With this partnership, Momentum created a world-class, comprehensive shopper marketing offering – with global resources and talent encompassing shopper research, behavior-based retailing technology and e-commerce across out-of-store, in-store and point-of-purchase – poised to lead in the booming shopper marketing sector.

Momentum Sports, a new division in Brazil, has launched, creating a new vision for sports marketing that is completely fan-centric. With Sports Icon Emerson Fittipaldi, it will strategically drive ground-breaking ideas for clients and create programs built around the sports fan of today and tomorrow. 

Trade Organizations

Women in Communications (United States)
The Association of Advertising & Marketing Professionals (United States)
Retail Advertising and Marketing Association (United States)
Public Relations Society of America (PRSA) (United States)
Point Of Purchase Advertising International Europe (France)
Internet Advertising Bureau (United States)
International Association of Business Communications (United States)
International Advertising Association (United States)
In Store Marketing Institute (United States)
Cannes Media Lions (United States)
Association of Promotion Marketing Agencies Worldwide (United States)
Association for Interactive Marketing (United States)
American Advertising Federation (United States)
Advertising Week (United States)

Contacts

New Business Contact

Luke D'Arcy
Chief Growth Officer
Phone: +44 0203 350 0086
luke.darcy@momentumww.com

New Business Contact

Donnalyn Smith
Regional Director, North America

donnalyn.smith@momentumww.com

New Business Contact

Bill Burnes
SVP. Director Growth & Development- North America
Phone: 314-646-6236
bill.burnes@momentumww.com

Human Resources

Jennifer Frieman
Chief People Officer
Phone: 646-638-5565
jennifer.frieman@momentumww.com

Employees

Number of employees: 1800
Chris Weil
Chairman & CEO
Phone: 212-367-4500
Jon Hamm
Chief Strategy & Innovation Officer
Phone: 212-367-4500
jon.hamm@momentumww.com
Kevin McNulty
CMO and Regional Director Europe
Phone: 212-367-4500
Luke D'Arcy
Chief Growth Officer
Phone: +44 0203 350 0086
luke.darcy@momentumww.com
Donnalyn Smith
Regional Director, North America

donnalyn.smith@momentumww.com
Jennifer Frieman
Chief People Officer
Phone: 646-638-5565
jennifer.frieman@momentumww.com
Bill Burnes
SVP. Director Growth & Development- North America
Phone: 314-646-6236
bill.burnes@momentumww.com
Graham Nolan
VP Director Marketing/Communications, NA
Phone: 312 220-5382
graham.nolan@starcomworldwide.com

Campaigns

Clients

Advertiser Brand Business Sector Type of Work Since
American Express GABM, OPEN, Card Services Banking & Financial Services, Investments, Stock Brokers
Doctor's Associates Inc. n/a Retail, Distribution & Restaurants
General Motors Corp. Cross Portfolio Automotive
Kraft Foods, Inc. Cross Portfolio Food
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
Microsoft Windows, Windows Phone, Kinect, Office, Xbox, Microsoft Hardware Business Services
  • Interactive
  • Promotion & Event
Nestlé Rowntree Randoms Food
SeaWorld SeaWorld; Busch Gardens; Discovery Cove; Sesame Place; Aquatica; Adventure Island; Water Country USA; Kingsmill Resort & Spa Transport, Travel and Tourism
Sony Playstation Consumer Electronics & Audio-Visual
The Coca-Cola Cross Portfolio Non-Alcoholic
  • Interactive
  • Packaging, Branding & Design
  • Promotion & Event
United States Army U.S. Army Consumer & Public Services
  • Promotion & Event
UPS n/a Business Services
William Grant & Sons Stoli, Milagro Tequila, The Balvenie, Hendrick's Gin, Glenfiddich, Hudson, Sailor Jerry Alcoholic
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home