Agency Profile

» word friendly version

M&C Saatchi Abel, Cape Town & Johannesburg

  • Cape Town Media Quarter, 5th Floor Cnr Somerset Road & De Smit Street. De Waterkant Cape Town 8005 Johannesburg Block D, Unit 1 152 Ann Crescent Sandton Gauteng 2196
  • Cape Town & Johannesburg
  • South Africa
  • Phone: (+27) CPT: 021 421 1024 / JHB:011 263 3900
  • Fax: (+27) CPT: 021 418 5680 / JHB: 0866 364 4553

Philosophy & Competitive Advantages

Our Agency is founded on the principal of Brutal Simplicity of Thought. We believe that simple messages enter the brain quicker and stay there longer. It is at the heart of everything we do. Our single minded focus is to grow our client’s top line and market share measurably through a team of world-class talent delivering brilliant and imaginative work, irrespective of channel 

Network Description

M&C Saatchi PLC http://www.mcsaatchi.com/ 

Contacts

New Business

Mike Abel
Chief Executive Partner
Phone: (+27) 21 421 1024
mike.abel@mcsaatchiabel.co.za

Personnel

Number of Employees: 144
Jason Harrison
Managing Director, Cape Town
Phone: (+27) 21 421 1024
jason.harrison@mcsaatchiabel.co.za
Martin MacGregor
Managing Director, Connect
Phone: (+27) 21 421 1024
martin.macgregor@mcsaatchiconnect.co.za
Mike Abel
Chief Executive Partner
Phone: (+27) 21 421 1024
mike.abel@mcsaatchiabel.co.za
Jacques Burger
Chief Executive, Johannesburg
Phone: (+27) 11 263 3900
jacques.burger@mcsaatchiabel.co.za
Rick de Kock
Managing Director, Africa
Phone: (+27) 21 421 1024
rick.dekock@mcsaatchiafrica.com
Robert Grace
Managing Partner, Strategy
Phone: (+27) 21 421 1024
robert.grace@mcsaatchiabel.co.za
Gareth Lessing
Executive Creative Director, Johannesburg
Phone: (+27) 11 263 3900
gareth.lessing@mcsaatchiabel.co.za
Gordon Ray
Chief Creative Partner, Cape Town
Phone: (+27) 21 421 1024
gordon.ray@mcsaatchiabel.co.za
Denise van der Westhuizen
Chief Operating Officer
Phone: (+27) 21 421 1024
denise.vdwesthuizen@mcsaatchiabel.co.za

Campaigns

  • Advertiser: AVI Brands
  • Brand: Frisco Coffee
  • Name: Air Frisco
  • Advertiser: Mr Delivery
  • Brand: Mr Delivery
  • Name: Fire The Chef
  • Advertiser: Takealot.com
  • Brand: Takealot.com
  • Name: Christmas
  • Advertiser: AVI Bakers
  • Brand: Bakers Romany Creams
  • Name: Romany Creams Print Campaign
  • Advertiser: Nike
  • Brand: Nike
  • Name: Move More
  • Advertiser: Freshpak
  • Brand: Freshpak Rooibos
  • Name: Feels So Good
  • Advertiser: Nedbank
  • Brand: Nedbank Capital
  • Name: Money Show
  • Advertiser: Edcon South Africa
  • Brand: Edgars
  • Name: Dive into Summer
  • Advertiser: Indigo Cometics
  • Brand: Beauty Magic
  • Name: Beauty Magic
  • Advertiser: Edcon South Africa
  • Brand: Edgars
  • Name: Edgars Red Carpet
  • Advertiser: Takealot.com
  • Brand: Takealot.com
  • Name: Sport Sale
  • Advertiser: Edcon South Africa
  • Brand: Edgars
  • Name: Edgars Denim Addiction
  • Advertiser: Dementia SA
  • Brand: Dementia
  • Name: Remember Me Not
  • Advertiser: MWEB
  • Brand: MWEB - Uncapped ADSL
  • Name: Outplay The Game
  • Advertiser: Takealot.com
  • Brand: Takealot.com
  • Name: Takealot Mommy
  • Advertiser: Heineken
  • Brand: Heineken
  • Name: Star Mansion
  • Advertiser: Edcon South Africa
  • Brand: Edgars
  • Name: Most Wanted Brands
  • Advertiser: AVI Brands
  • Brand: Frisco Coffee
  • Name: The Wide Awake Shake Experience
  • Advertiser: Edcon South Africa
  • Brand: Edgars
  • Name: Theatre of Beauty
  • Advertiser: Heineken
  • Brand: Heineken
  • Name: Crack The Case
  • Advertiser: Mag Instrument, Inc.
  • Brand: MagLite
  • Name: Halloween
  • Advertiser: Virgin
  • Brand: Virgin Active
  • Name: Live Happily Ever Active
  • Advertiser: Sissy Boy Jeans
  • Brand: Sissy Boy
  • Name: Love Yourself

Awards

award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Bronze Lion Camapign Household: Other Boxman 2014
Cannes Lions International Festival of Creativity Bronze Lion Camapign Household: Other Boxman 2014
Cannes Lions International Festival of Creativity Bronze Lion Camapign Household: Other Boxman 2014
Cannes Lions International Festival of Creativity Gold Lion Installation The Haven Night Shelter 2014
Cannes Lions International Festival of Creativity Bronze Lion Charities, Public Health & Safety, Public Awareness Messages The Haven Night Shelter 2014
Advertising Creative Circle Awards Ad of the Month TV Virgin Active 2013
Assegai Awards Bronze Copy WHEAT 2013
Assegai Awards Bronze Creative Solutions Bakers 2013
Assegai Awards Silver CRM Edgars 2013
Assegai Awards Leader Integrated Heineken 2013
Assegai Awards Silver Mobile Lil-lets SA 2013
Assegai Awards Silver Activations Heineken 2013
Assegai Awards Silver 3D Direct Mail Heineken 2013
Bookmarks Awards Bronze Social,Community & PR - Best Social Media Campaign Heineken 2013
The Pendoring Awards (South Africa) Silver Radio Takealot.com 2013
Adreview Agency Achiever of the Year M&C Saatchi Abel 2012
Adreview Breakthrough Agency of The Year M&C Saatchi Abel 2012
Assegai Awards Silver Craft Awards - Creative Solutions JHB Youth Ballet 2012
Assegai Awards Bronze Email Marketing MWeb 2012
Assegai Awards Silver Media Awards - 3D Weylandts 2012
Bookmarks Awards Bronze Microsites Dementia 2012
Bookmarks Awards Bronze Social Media Campaign Dementia 2012
Loerie Awards Bronze 3D Packaging Design Maison 2012
Prism Awards Silver Consumer Pr for an Existing Service Mr Delivery 2012
Ad of the Month 1st Place Mr Delivery 2011
Ad of the Month 1st Place May Press Lifta 2011
Assegai Awards Silver Craft Awards - Copy Dementia 2011
Assegai Awards Silver Craft Awards - Creative Solutions Mr Delivery 2011
Assegai Awards Silver Craft Awards - Art Direction Mr Delivery 2011
Assegai Awards Silver Media Award - 3D Mr Delivery 2011
Assegai Awards Gold Craft Awards - Copy Mr Delivery 2011
Bookmarks Awards Silver Community & PR - Social Media Campaign Mr Delivery 2011
Loerie Awards Bronze Print Communication - Newpaper Ad Campaign Lifta 2011
Loerie Awards Gold PR Communications Campaign Mr Delivery 2011

Clients

Advertiser Brand Business Sector Type of Work since
AVI Bakers Biscuits, Bread, Crispbread
  • Television & Cinema
  • Print
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
2011
AVI Five Roses Coffee, Tea, Chocolate Drinks, Breakfast Drinks
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
2011
AVI Freshpak Coffee, Tea, Chocolate Drinks, Breakfast Drinks
2013
AVI Frisco Coffee, Tea, Chocolate Drinks, Breakfast Drinks
  • Television & Cinema
  • Interactive
  • Print
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
2012
AVI Nestle Dairy Products & Eggs
2012
Blue Jean Traders Sissy Boy Clothing
  • Television & Cinema
  • Social Media
  • Packaging, Branding & Design
2012
Brandhouse Brandhouse Beverages
2012
Brandhouse Heineken Beverages
  • Television & Cinema
  • Interactive
  • Social Media
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2011
Dementia SA Dementia Institutional/Public Interest/Non-Profit Org.
  • Interactive
2011
Edcon South Africa Boardmans & Red Square Department Stores, Supermarkets
  • POP Display
  • Customer loyalty Build Program
2012
Edcon South Africa Jet & Legit Apparel & Accessories Stores
  • Direct Mail
  • POP Material Design
  • POP Display
  • POS Visibility
  • Radio
2012
Edgars Edgars Retail, Distribution & Restaurants
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Case Study
2012
Lil-lets Lil-lets Feminine Hygiene
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
2011
Mr Delivery Mr Delivery Restaurants & Fast Food
2010
MWEB MWEB Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
2010
Nedbank Nedbank Banking, Finance, Law & Insurance
  • Print
  • Direct Marketing print
  • Outdoor / Out of Home
  • Radio
2011
Nike Nike Apparel, Fashion & Footwear
  • POP Display
2011
OLD Mutual Old Mutual Banking & Financial Services, Investments, Stock Brokers
2011
Prescient Prescient Banking, Finance, Law & Insurance
  • Public Relations
2011
Shimansky Shimansky Jewelry
  • Television & Cinema
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Radio
  • Media Buying & Planning
2012
Takealot.com Takealot.com Retail, Distribution & Restaurants
  • Television & Cinema
  • Print
  • Packaging, Branding & Design
  • Radio
  • Media Buying & Planning
2011
Virgin Active Virgin Active Fitness Devices, Gym & Exercising Machines
  • Television & Cinema
  • Interactive
  • Print
  • Radio
2013
WHEAT Wheat Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
2012
Yardley Yardley Cosmetics, Beauty Products & Perfumes
  • Television & Cinema
  • Interactive
  • Print
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
2012