A tale of bookmarks and car parks This novel approach to advertising guaranteed a happy ending for motorists.
Customers rush to a closed store Samsung installed a wall of QR codes and kept visitors happy even though its store was shut.
Pizza Hut’s Female Avatar Crunches Rivals The fast food brand convinced male and female gamers to unite behind its empowered heroine.
Buying floor art with your heart IKEA found an emotional way of pulling the rug out from under opportunists.
Hope Soap: an initiative to combat hygiene crisis Encourage kids to wash their hands through a little incentive