Quit.ie - "Take back control"

Publicis, Dublin, Ireland

1215

Title	Take back control
Agency	Publicis, Dublin, Ireland
Campaign	Take back control in 28 days
Advertiser	HSE
Brand	Quit.ie
Date of First Broadcast/Publication	2023 / 1
Business Sector	Anti-Drug/Alcohol/Tobacco Message
Tagline	Quit smoking and take back control in 28 days
Story	Smoking isn't the friend you think it is. Quit your toxic relationship with cigarettes and take back control in 28 days.
Media Type	Television
Length	40 seconds
Market	Ireland
More Information	https://www2.hse.ie/quit-smoking/
Managing Director	Geraldine Jones
Executive Creative Director	Ronan Nulty
Creative Team	Nick Doring
Creative Team	Paul O’Loughlin
Head of Strategy	Chloe Hanratty
Senior Producer	Rachel Murray
Digital Producer	Cian McIntyre
Digital Producer	Maryssa Beale
Senior Account Director	David Carter
Strategic Planning Lead	Niamh O’Shaughnessy
Senior Account Manager	Clara Reddan
Agency Editors	Hannah McGlynn
Agency Editors	Jordan Dempsey
Head of Campaigns	Aghna Harte
National Lead for HSE Tobacco Free Ireland Programme	Martina Blake
Campaigns Director	Rachel Wright
Programme and Campaigns Lead	Darina Carr
Director	Steve Kenny
Producers	Matt D'Arcy
Sound design	Will Farrell
Post Production	Penco Post
Production Company	Banjoman