| Title | Finding Christmas |
| Agency | Publicis Dublin |
| Campaign | Treequel |
| Advertiser | BWG Foods |
| Brand | SPAR |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | Revisiting the spirit of SPAR’s 2012 classic advert, it picks up the original theme of ‘Finding Trees’ 10 years on. Rather than featuring genuine traditional Christmas trees only, the campaign showcases structures that naturally resemble or have been augmented to resemble Christmas trees. It continues with the original message; ‘wherever you find the tree, we hope you like what’s under it’, reflecting SPAR’s famous ‘under the tree’ tagline. Reflecting SPAR’s connectedness with its local community, SPAR has augmented the cast of the new campaign with non-actors gathered through street-casting from the various communities filmed across Ireland. These included two of the original cast from the 2012 film, featured originally as two young primary school pupils but now 10 years older. The soundtrack has been specially produced by a supergroup of emerging musical talents with Meath folk duo ‘Water’s Edge’, twin sisters Katie and Aoife Lynch , on lead vocals in a new rendition of The Raveonettes’ modern class, ‘The Christmas Song’, which featured in the original. The integrated campaign includes DOOH, activations across social channels and engagement across the retail network. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Soundtrack | ‘Water’s Edge’ by Katie and Aoife Lynch |
| Executive Creative Director | Ronan Nulty |
| Senior Copywriter | Paul O’Loughlin |
| Copywriter | Lucy Mortell |
| Art Director | Jose DeOliveira |
| Head of Production | Niamh Skelly |
| Managing Director | Geraldine Jones |
| Senior Account Director | David Carter |
| Account Director | Rachel Williamson |
| Senior Account Manager | Michelle Fadden |
| Account Manager | Alana Ryan |
| Head of Strategic Planning | Chloe Hanratty |
| Strategic Planner | Niamh O’Shaughnessy |
| Advertising Manager | Suzanne Weldon |
| Advertising Manager | Colin Donnelly |
| Advertising Manager | John Moane |
| Advertising Manager | Daniel O’Connell |
| Advertising Manager | Helen Lalor |
| Advertising Manager | Jessica Walley |
| Advertising Manager | Eoin Hederman |
| Production Company | Antidote |
| Director | Chris Balmond |
| Producer | Andrew Freedman |
| Director of Photography (DOP) | Eoin McLoughlin |
| Production Designer | Joe Fallover |
| Editor | Julian Tranquille |
| Editing Company | The Quarry |
| VFX Artist | Hubert Montag |
| VFX Artist | Tom Fagan |
| Sound Design Company | Folding Waves |
| Vocalists | Water’s Edge |
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