Virgin Media - "Virgin Media 'It's Playtime'"

Publicis Dublin

Publicis Dublin Dublin, Ireland

2616

Brand: Virgin Media
Country: Ireland

Advertiser: Virgin Media

Title	Virgin Media 'It's Playtime'
Agency	Publicis Dublin
Campaign	Virgin Media 'It's Playtime'
Advertiser	Virgin Media
Brand	Virgin Media
Date of First Broadcast/Publication	2023 / 2
Business Sector	Others
Tagline	It's Playtime
Story	All work and no play can make life very dull. So Virgin Media is here to help us prioritise play and remind everyone of its true value. Publicis Dublin’s nationwide through the line campaign for Virgin Media brings this idea to life by showing a series of toy figurines breaking free from their packaging to have some fun in a closed department store at night-time. But these aren’t your typical action figure type toys. There’s the Financial Advisor, the IT Technician, the Call Centre Operator. These toys represent all of us who’ve become trapped in the everyday grind. We watch as they use a combination of tech and toys to find their play. It’s Playtime.
Media Type	Television & Cinema
Length	60 seconds
Market	Ireland
More Information	virginmedia.ie
Animation Studio	Freefolk
Board Creative Director	Ger Roe
Creative Director	Peter Dobbyn
Senior Creative	Nick Doring
Head of Strategic Planning	Chloe Hanratty
Strategic Planning Director	Fay Quilligan
Business Director	Sinead Dennis
Senior Account Director	David Carter
Senior Account Director	Sara Morrow
Senior Account Manager	Cormac Dooley
Art Director	Cormac O'Connor
Copywriter	Craig Fitzpatrick
Finished Artist	Tim Kavanagh
Production Manager	Gavin Kenny
Head of Brand and Marketing, Virgin Media	Niamh O'Driscoll
Senior Marketing Manager	Fiona Mahon
Campaign Manager	Magaret Mahony
Social Media Manager	Lorcan Lambe
Production Company	Antitdote
Director	Chris Balmond
Executive Producer	Andrew Freedman
Line Producer	Paula Stewart
Production Coordinator	Kate Gurren
Director of Photography (DOP)	Will Bex
Production Designer	James Hatt
Editor	James Rosen
Production Studio	B2Y Productions
B2Y Producer	Vladdy Karanikov
B2Y Executive Produer	Ivan Ivanov
VFX Producer	Laura Ricketts
Creative Director	Jason Watts
Head of CG / CG Lead	Harin Hirani
Nuke Lead	Rob Sheridan
Flame Artist	Andy Copping
Grade	Marty McMullan
Business Director	Robbie Morton
Head of Marketing Intelligence	Susan Daly
Group Client Director	Harry Eustace
Account Director	Bronah Murphy
Account Manager	Alex Ring
Account Executive	Sarah Dunne