| Title | Endless Commercial |
| Title (original language) | O Filme Infinito |
| Agency | Wieden + Kennedy |
| Campaign | Endless Commercial |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Deodorants |
| Philosophy | Wieden + Kennedy São Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records. The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico. |
| Media Type | Television & Cinema |
| Length | |
| More Information | www.ocomercialinfinito.com.br |
| Copywriter | Rafael Melo |
| Art Director | Felipe Paiva |
| Art Director | Jose Ferraz |
| Production Company Producer | Regiani Pettinelli |
| Production Company Producer | Fernanda Moura |
| Production Company Producer | Jin Park |
| Executive Creative Director | Eduardo Lima |
| Executive Creative Director | Renato Simões |
| Creative Director | Bruno Oppido |
| Creative Director | Caio Mattoso |
| Creative Director | Rodrigo Mendes |
| Digital Producer | Mauricio Junior |
| Digital Producer | Ricardo Barbin |
| Art Supervisor | Bruno Oppido |
| Account Manager | Isabel Rudge |
| Account Manager | Bruno Capasso |
| Advertising Manager | Isabel Pimentel |
| Advertising Manager | Clarissa Cayedo |
| Advertising Manager | Vitor Fernandes |
| Advertising Manager | Alan Chernovetzky |
| Advertising Manager | Natalia Passarinho |
| Strategic Planner | Gui Pasculli |
| Strategic Planner | marcelo chabes |
| Strategic Planner | Thiago Luan |
| Strategic Planner | Henrique Kobayashi |
| Strategic Planner | Felipe Zyman Mídia |
| Strategic Planner | Caio Melo |
| Strategic Planner | Guilherme Salgueiro |
| Strategic Planner | Liese Lemee |
| Production Company | Conspiração Filmes |
| Director | Fernando Nogari |
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